January 24, 2012
YouTube Tops 4 Billion Daily Views
YouTube has reached a milestone of over 4 billion global video views per day - the equivalent of half the world´s population watching a video every day. And they continue to grow.
Beyond the daily view count, users are also uploading one hour of video every second, or 60 hours of content every minute. This is up from 2007 when they started at six hours of content per minute. By 2010 they were at 24 hours and up to 48 hours of video per minute by 2011 .
YouTube puts their uploading volume in perspective by asking how many “Nyan´s” that is, referring to the Nyan Cat video viewed over 60 million times. According to Google, “In 24 seconds of uploads to YouTube one full day elapses and the Nyan Cat say ℠Nyan´ over 345,600 times.”
However, YouTube´s days are far from numbered. Viewers are no longer attached to their computers. YouTube works on many platforms including tablets, smartphones, and televisions. They continually push to add more professional-grade content.
Some of the more recent changes to YouTube, according to Reuters, include redesigning their website to showcase “channels” organized around different types of content. In October YouTube announced new original video programming deals with partners including Jay-Z and Madonna.
The revenue from YouTube continues to pour into Google´s coffers. YouTube was purchased in 2006 for 1.65 billion dollars. Google announced last week that running graphical “display” ads that are integrated into YouTube videos generated $5 billion in revenue annually.
YouTube was created in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and was sold on October 9, 2006. According to the recent upload rate, that was 2,403,720,000,000 “Nyans” ago, according to TheRegister.
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