January 27, 2012

WoW Servers Auctioned For Charity

Blizzard Entertainment, the company who keeps Mountain Dew in business with its online game World Of Warcraft, is retiring nearly 2,000 blade servers from active service and is offering them for sale to benefit St. Jude´s Children´s Research Hospital which specializes in cancer treatment and other life-threatening diseases in children.

Each server has been fitted with a transparent case, etched with the World of Warcraft logo, and bears a plaque bearing the signatures of the development team. Each server is marked with the realm it was used to host, allowing bidders to own a part of their favorite online universe.

Players of World of Warcraft choose a ℠realm´, or an instance of the landscape containing a limited number of characters so popular locations are not swamped with hundreds of thousands of orcs, dwarfs and wizards all trying to play through the same scenarios at once.

Some players become emotionally attached to their particular realm, and the Blizzard team hopes that gamers are willing to pay hundreds of dollars to own the chips and disks that created the scenes of their online lives.

Mike Morhaime, CEO and Blizzard Entertainment, tells Ian Douglas of The Telegraph, “World of Warcraft realms are like the virtual neighborhoods of the game´s community. They contain the spaces where millions of players have made friendships, forged friendly rivalries, and created lasting memories.”

“Each winner in this auction will own a small monument to those collective experiences. The best part is that this auction benefits a great charity doing tremendous work in helping children from the U.S. and around the world.”


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