QuestBack Included in Analyst Firm’s Evaluation of Peer-to-Peer Customer Community Software

BRIDGEPORT, Connecticut and OSLO, Norway, February 15, 2012 /PRNewswire/ –

QuestBack, a global leader in enterprise feedback management (EFM), today announced
that Gartner, Inc. has included the company in a research report[1] evaluating six global
vendors in the peer-to-peer customer community marketplace. QuestBack was also included as
a Niche Player in Gartner’s 2011 Magic Quadrant for Social CRM.[2]

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Recognized as Europe’s foremost supplier of feedback management software, QuestBack is
focused on expanding globally and recently opened its North American headquarters. In a
move to help clients improve overall business insight through social media channels,
QuestBack recently acquired social CRM provider Globalpark and launched QuestBack Social
Connect, helping organizations better engage, understand and activate fans and followers.

According to Gartner’s report: “The critical capabilities of peer-to-peer customer
communities allow customer service and support to be provided by customers, rather than an
organization’s customer service representatives (CSRs). This allows for networking among
the customer base, creating communities of experts and advocates to be leveraged for
further customer service, marketing, sales and e-commerce initiatives.”

“Over the next year, QuestBack anticipates a dramatic shift in corporate interest
around engaging social communities effectively. Building a strong community where
customers can engage and share experiences not only with each other, but also directly
with brands, is where the true business value in social media lies,” said Ivar Kroghrud,
QuestBack CEO. “As social CRM becomes an integral part of how companies interact with
customers, we are honored to be included in this research as well as recognized by Gartner
as a Niche Player in the social CRM space.”

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact. Gartner disclaims
all warranties, expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.

About QuestBack

QuestBack Group is Europe’s leading Enterprise Feedback Management and one of the
world’s Top 5 vendors. QuestBack provides online survey solutions, panel solutions and
social CRM solutions – web-based services for relationship development through the
collection, analysis, and follow-up of business critical information. QuestBack’s clients
achieve better financial performance through increasing the satisfaction and loyalty among
their customers and employees. QuestBack was founded in 2000 and has achieved double-digit
growth ever since. The Company is headquartered in Oslo, Norway with subsidiaries in seven
countries and offices in a total of 17 countries, and serves over 5,000 customers across
all sectors and industries, including Volvo, Ernst & Young, Coca-Cola, Microsoft and
Bosch.

1. Gartner Inc. “Critical Capabilities for Peer-to-Peer Customer Community Software,”
Jenny Sussin, Michael Maoz, Adam Sarner, 30 January, 2012

2. Gartner, Inc. “Gartner Magic Quadrant for Social CRM, 2011,” Adam Sarner et al., 25
July, 2011

        Media Contact:
        Cassie Smith
        LEWIS PR
        Phone: +1-617-226-8840
        Email: QuestBack@lewispr.com

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SOURCE QuestBack