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Baidu Announces Fourth Quarter and Fiscal Year 2011 Results

February 16, 2012
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BEIJING, Feb. 16, 2012 /PRNewswire-Asia/ — Baidu, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2011(1).

(Logo: http://photos.prnewswire.com/prnh/20081103/BAIDULOGO )

Fourth Quarter and Fiscal Year 2011 Highlights

  • Total revenues in the fourth quarter of 2011 were RMB4.474 billion ($710.9 million), an 82.5% increase from the corresponding period in 2010.

  • Total revenues in fiscal year 2011 were RMB14.501 billion ($2.304 billion), an 83.2% increase from 2010.

  • Operating profit in the fourth quarter of 2011 was RMB2.297 billion ($365.0 million), an 80.2% increase from the corresponding period in 2010.

  • Operating profit in fiscal year 2011 was RMB7.577 billion ($1.204 billion), a 91.4% increase from 2010.

  • Net income attributable to Baidu in the fourth quarter of 2011 was RMB2.054 billion ($326.3 million), a 76.9% increase from the corresponding period in 2010. Diluted earnings attributable to Baidu per ADS(2) for the fourth quarter of 2011 was RMB5.87 ($0.93); diluted earnings attributable to Baidu per ADS excluding share-based compensation expenses (non-GAAP) for the fourth quarter of 2011 was RMB6.01 ($0.95).

  • Net income attributable to Baidu in fiscal year 2011 was RMB6.639 billion ($1.055 billion), an 88.3% increase from 2010. Diluted earnings attributable to Baidu per ADS for fiscal year 2011 was RMB18.99 ($3.02); diluted earnings attributable to Baidu per ADS excluding share-based compensation expenses (non-GAAP) for fiscal year 2011 was RMB19.42 ($3.09).


    (1) This announcement contains translations of certain RMB amounts
     into U.S. dollars at specified rates solely for the convenience of
     the reader. Unless otherwise noted, all translations from RMB to
     U.S. dollars are made at a rate of RMB 6.2939 to US$1.00, the
     effective noon buying rate as of December 30, 2011 in The City of
     New York for cable transfers of RMB as certified for customs
     purposes by the Federal Reserve Bank of New York.
    (2) Effective on May 12, 2010, Baidu adjusted the ratio of its
     American depositary shares ("ADSs") representing Class A ordinary
     shares from one (1) ADS for one (1) Class A ordinary share to ten
     (10) ADSs for one (1) Class A ordinary share. All earnings per ADS
     figures in this announcement give effect to the forgoing ADS to
     share ratio change.

“I’m pleased to report that we closed the year with solid financial results as strong execution allowed us to benefit from exceptional market opportunities,” said Robin Li, chairman and chief executive officer of Baidu. “Over the course of 2011, we made great progress on the Baidu Open Data and Open Application platforms, executed effectively on our landing page strategy, and rolled out several new initiatives, including our personalized homepage and the Baidu Yi mobile platform.”

Mr. Li continued, “In 2012, we will continue to innovate and to solidify Baidu’s central position in China’s Internet ecosystem.”

Jennifer Li, Baidu’s chief financial officer, commented, “Driven by strong top line growth, Baidu enjoyed great margins in 2011, as we continued to aggressively invest in infrastructure and talent. Looking ahead, we will continue to focus on driving top line growth and invest at a robust pace to develop and capture long term market opportunities.”

Fourth Quarter 2011 Results

Baidu reported total revenues of RMB4.474 billion ($710.9 million) for the fourth quarter of 2011, representing an 82.5% increase from the corresponding period in 2010.

Online marketing revenues for the fourth quarter of 2011 were RMB4.467 billion ($709.7 million), representing an 82.3% increase from the corresponding period in 2010. Baidu had about 311,000 active online marketing customers in the fourth quarter of 2011, representing a 12.7% increase from the corresponding period in 2010 and a 2.3% increase from the previous quarter. Revenue per online marketing customer for the fourth quarter 2011 was approximately RMB14,400 ($2,288), a 61.8% increase from the corresponding period in 2010 and a 5.1% increase from the previous quarter.

Traffic acquisition cost (TAC) as a component of cost of revenues was RMB353.8 million ($56.2 million), representing 7.9% of total revenues, as compared to 8.1% in the corresponding period in 2010 and 8.0% in the third quarter of 2011.

Bandwidth costs as a component of cost of revenues were RMB192.2 million ($30.5 million), representing 4.3% of total revenues, compared to 4.0% in the corresponding period in 2010. Depreciation costs as a component of cost of revenues were RMB214.9 million ($34.1 million), representing 4.8% of total revenues, compared to 4.0% in the corresponding period in 2010. These increases were mainly due to an increase in network infrastructure capacity.

Selling, general and administrative expenses were RMB522.4 million ($83.0 million), representing an increase of 66.8% from the corresponding period in 2010, mainly due to an increase in personnel-related expenses and marketing expenses.

Research and development expenses were RMB413.8 million ($65.7 million), a 78.4% increase from the corresponding period in 2010. The increase was primarily due to an increase in the number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, were RMB46.6 million ($7.4 million) in the fourth quarter of 2011, compared to RMB39.4 million in the previous quarter and RMB28.2 million in the corresponding period in 2010.

Operating profit was RMB2.297 billion ($365.0 million), representing an 80.2% increase from the corresponding period in 2010. Operating profit excluding share-based compensation expenses (non-GAAP) was RMB2.344 billion ($372.4 million), a 79.9% increase from the corresponding period in 2010.

Income tax expense was RMB404.5 million ($64.3 million), compared to an income tax expense of RMB159.6 million in the corresponding period in 2010. The effective tax rate for the fourth quarter of 2011 was 16.5% as compared to 12.1% for the corresponding period in 2010. The year-on-year increase in the effective tax rate was due to the expiration of preferential tax treatments for some of Baidu’s PRC subsidiaries.

Net income attributable to Baidu was RMB2.054 billion ($326.3 million), representing a 76.9% increase from the corresponding period in 2010. Basic and diluted earnings attributable to Baidu per ADS for the fourth quarter of 2011 amounted to RMB5.88 ($0.93) and RMB5.87 ($0.93), respectively.

Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) was RMB2.100 billion ($333.7 million), a 76.7% increase from the corresponding period in 2010. Basic and diluted earnings attributable to Baidu per ADS excluding share based compensation expense (non-GAAP) for the fourth quarter of 2011 amounted to RMB6.02 ($0.96) and RMB6.01 ($0.95), respectively.

As of December 31, 2011, Baidu had cash, cash equivalents and short-term investments of RMB14.179 billion ($2.253 billion). Net operating cash inflow and capital expenditures for the fourth quarter of 2011 were RMB3.358 billion ($533.5 million) and RMB501.8 million ($79.7 million), respectively.

Adjusted EBITDA (non-GAAP), defined in this announcement as earnings before interest, taxes, depreciation, amortization, other non-operating income and share-based compensation expenses, was RMB2.640 billion ($419.4 million) for the fourth quarter of 2011, representing an 83.9% increase from the corresponding period in 2010.

Fiscal Year 2011 Results

Total revenues in 2011 were RMB14.501 billion ($2.304 billion), representing an 83.2% increase from 2010.

Online marketing revenues in 2011 were RMB14.490 billion ($2.302 billion), representing an 83.1% increase from 2010. The growth was driven by increases in both the number of active online marketing customers and revenue per customer. Baidu had about 488,000 active online marketing customers in 2011, representing an 18.4% increase from 2010. Revenue per online marketing customer for 2011 was RMB29,700 ($4,719), an increase of 54.7% from 2010.

Traffic acquisition costs in 2011 were RMB1.156 billion ($183.6 million), representing 8.0% of total revenues, compared to 9.6% in 2010. The decrease in TAC as a percentage of total revenues reflects the continued impact of the Company’s traffic optimization efforts from previous years.

Bandwidth costs as a component of cost of revenues were RMB626.4 million ($99.5 million), representing 4.3% of total revenues, compared to 3.9% in 2010. Depreciation costs as a component of cost of revenues were RMB657.8 million ($104.5 million), representing 4.5% of total revenues, compared to 4.2% in 2010. These increases were mainly due to an increase in network infrastructure capacity.

Selling, general and administrative expenses in 2011 were RMB1.693 billion ($269.0 million), representing an increase of 55.4% from the previous year, mainly due to an increase in personnel-related expenses and marketing expenses.

Research and development expenses totaled RMB1.334 billion ($212.0 million) in 2011, representing an 85.8% increase from 2010, primarily due to an increase in the number of research and development personnel.

Share-based compensation expenses, which were allocated to related operating cost and expense line items, were RMB152.0 million ($24.2 million) in 2011, compared to RMB93.7 million in 2010.

Operating profit in 2011 was RMB7.577 billion ($1.204 billion), a 91.4% increase from 2010. Operating profit excluding share-based compensation expenses (non-GAAP) in 2011 was RMB7.729 billion ($1.228 billion), representing a 90.7% increase from 2010.

Loss from equity method accounting in 2011 was RMB179.4 million ($28.5 million), representing an increase of RMB170.4 million ($27.1 million) compared to 2010. This increase was mainly attributable to Baidu’s cash investment in iQiyi.

Income tax expense was RMB1.189 billion ($188.9 million), compared to an income tax expense of RMB536.0 million in 2010. The effective tax rate for 2011 was 15.2% as compared to 13.2% in 2010. The year-on-year increase in the effective tax rate was mainly due to the expiration of preferential tax treatments for some of Baidu’s PRC subsidiaries.

Net income attributable to Baidu in 2011 was RMB6.639 billion ($1.055 billion), representing an 88.3% increase from 2010. Basic and diluted earnings attributable to Baidu per ADS for 2011 amounted to RMB19.03 ($3.02) and RMB18.99 ($3.02), respectively.

Net income attributable to Baidu excluding share-based compensation expenses (non-GAAP) in 2011 was RMB6.791 billion ($1.079 billion), reflecting an 87.6% increase from 2010. Basic and diluted earnings attributed to Baidu per ADS excluding share-based compensation expenses (non-GAAP) in 2011 were RMB19.46 ($3.09) and RMB19.42 ($3.09), respectively.

Full year net operating cash inflow and capital expenditures were RMB 8.179 billion ($1.299 billion) and RMB1.762 billion ($280.0 million), respectively.

Adjusted EBITDA (non-GAAP) was RMB 8.614 billion ($1.369 billion) in 2011, representing a 91.4% increase from 2010.

Outlook for First Quarter 2012

Baidu currently expects to generate total revenues in an amount ranging from RMB4.195 billion ($666.5 million) to RMB4.330 billion ($688.0 million) for the first quarter of 2012, representing a 72.2% to 77.7% year-over-year increase. This forecast reflects Baidu’s current and preliminary view, which is subject to change.

Conference Call Information

Baidu’s management will hold an earnings conference call at 8:00 PM on February 16, 2012 U.S. Eastern Time (9:00 AM on February 17, 2012 Beijing/Hong Kong time).

Dial-in details for the earnings conference call are as follows:


    International:  +65-6723-9381
    US:             +1-718-354-1231
    UK:             0808-234-6646
    Hong Kong:      +852-2475-0994

    Passcode for all regions: 48685775

A replay of the conference call may be accessed by phone at the following number until February 23, 2012:


    International:  +61-2-8235-5000

    Passcode: 48685775

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, ten of which represent one Class A ordinary share, currently trade on the NASDAQ Global Select Market under the symbol “BIDU”.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the outlook for the first quarter 2012 and quotations from management in this announcement, as well as Baidu’s strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to fourth parties. Statements that are not historical facts, including statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users and customers; competition in the Chinese and Japanese language Internet search markets; competition for online marketing customers; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China, Japan and elsewhere. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of this press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following measures defined as non-GAAP financial measures by the SEC: adjusted EBITDA, operating profit excluding share-based compensation expenses, net income excluding share-based compensation expenses, and basic and diluted earnings per ADS excluding share-based compensation expenses. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP results of operations measures to the nearest comparable GAAP measures” and “Reconciliation from net cash provided by operating activities to adjusted EBITDA” set forth at the end of this release.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain expenses, particularly share-based compensation expenses, that may not be indicative of its operating We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. Baidu has computed its non-GAAP financial measures using the same consistent method from quarter to quarter since April 1, 2006. Baidu believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charge that has been and will continue to be for the foreseeable future a significant recurring expense in our results of operations. A limitation of using non-GAAP adjusted EBITDA is that it does not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.

For investor and media inquiries, please contact:

China
Victor Tseng
Baidu, Inc.
Tel: 86-10-5992-7244
ir@baidu.com

Cynthia He
Brunswick Group (Beijing)
Tel: 86-10-6566-2256
che@brunswickgroup.com

U.S.
Cindy Zheng
Brunswick Group
Tel: +1-212-333-3810
Email: czheng@brunswickgroup.com

                               Baidu, Inc.
                  Condensed Consolidated Balance Sheets
                                               December 31  December 31
    (in RMB thousands)                                2011         2010
    ------------------                                ----         ----
                                                Unaudited     Audited

    ASSETS
        Current assets:
         Cash and cash equivalents               4,127,482    7,781,976
         Restricted cash                           483,387       38,278
         Short-term investments                 10,051,578      376,492
         Accounts receivable, net                  599,558      296,900
         Other assets, current                     315,012      103,654
         Due from related parties, current         149,728       98,660
         Deferred tax assets, net                  121,411       86,487
        Total current assets                    15,848,156    8,782,447
                                                ----------    ---------

        Non-current assets:
         Fixed assets, net                       2,744,241    1,622,412
         Intangible assets, net                    928,511      115,798
         Goodwill                                2,419,542       63,686
         Long-term investments, net                734,360      287,968
         Deferred tax assets, net                   52,125       30,843
         Due from related parties, noncurrent      100,000            -
        Other assets, non-current                  513,606      145,285
                                                   -------      -------
        Total non-current assets                 7,492,385    2,265,992
                                                 ---------    ---------

    TOTAL ASSETS                                23,340,541   11,048,439
                                                ==========   ==========

    LIABILITIES AND SHAREHOLDERS' EQUITY
        Current liabilities:
        Accounts payable and accrued
         liabilities, current                    2,522,645    1,317,771
        Customer advances and deposits,
         current                                 1,573,967    1,029,344
        Deferred revenue                            62,705      109,032
        Deferred income                             34,779            -
        Short-term Borrowings                      148,678            -
        Long-term loan, current                     46,000            -
        Capital lease obligation, Current           17,773            -
        Due to related parties, current                  -       95,700
        Total current liabilities                4,406,547    2,551,847
                                                 ---------    ---------

        Non-current liabilities:
        Deferred Income                             19,942        5,000
        Loans payable, noncurrent                2,277,925       86,000
        Due to Related Parties, noncurrent         148,873            -
        Deferred tax liability, non-current        131,629            -
        Capital lease obligation, Non-current       30,112            -
        Total non-current liabilities            2,608,481       91,000
                                                 ---------       ------

    Total liabilities                            7,015,028    2,642,847
                                                 ---------    ---------

    Redeemable noncontrolling interest             935,978            -

    Shareholders' equity
        Class A Ordinary Shares, Par value
         US$0.00005 per share, 825,000,000
         shares authorized, and  27,045,340
         shares and 27,111,117 shares issued
         and outstanding as at December 31,
         2010 and December 31, 2011                12           12
        Class B Ordinary Shares, Par value
         US$0.00005 per share, 35,400,000
         shares authorized, and  7,804,332
         shares and 7,803,000  shares issued
         and outstanding as at December 31,
         2010 and December 31, 2011                 3            3
        Additional paid-in capital               1,769,967    1,557,258
        Accumulated other comprehensive loss       (82,600)    (117,378)
        Retained earnings                       13,604,334    6,965,697
                                                ----------    ---------
        Total Baidu, Inc. Shareholders' Equity  15,291,716    8,405,592
        Noncontrolling Interest                     97,819            -
    Total shareholders' equity                  15,389,535    8,405,592
                                                ----------    ---------

    TOTAL LIABILITIES AND SHAREHOLDERS'
     EQUITY                                     23,340,541   11,048,439
                                                ==========   ==========

                                                Baidu, Inc.
                                Condensed Consolidated Statements of Income

                                        For the Three Months Ended
                                        --------------------------
                              December 31,   December 31,   September 30,
    (in RMB thousands
     except for share,
     per share
     information)                     2011            2010           2011
    ------------------                ----            ----           ----
                                Unaudited      Unaudited      Unaudited
     Revenues:
       Online marketing
        services                 4,466,664       2,450,494      4,173,869
       Other services                7,429             411          1,596
     Total revenues              4,474,093       2,450,905      4,175,465
                                 ---------       ---------      ---------

     Operating costs and
      expenses:
       Cost of revenues
        (note 1, 2)             (1,240,588)       (630,976)    (1,106,218)
       Selling, general and
        administrative (note
        2)                        (522,449)       (313,221)      (460,212)
       Research and
        development (note 2)      (413,779)       (231,906)      (382,706)
     Total operating costs
      and expenses              (2,176,816)     (1,176,103)    (1,949,136)
                                ----------      ----------     ----------

     Operating profit            2,297,277       1,274,802      2,226,329
                                 ---------       ---------      ---------

     Other income:
       Interest income             133,076          23,268         97,938
       Foreign exchange
        (loss) gain, net             2,374              30         (2,343)
       Other income, net            21,044          28,828         27,457
       Loss from equity
        method investments          (7,794)         (6,679)      (156,175)
     Total other income            148,700          45,447        (33,123)
                                   -------          ------        -------

     Income before income
      taxes                      2,445,977       1,320,249      2,193,206
                                 ---------       ---------      ---------

     Income taxes                 (404,492)       (159,635)      (317,568)

     Net income                  2,041,485       1,160,614      1,875,638
                                 =========       =========      =========
     Less: Net Loss
      Attributable To NCI          (12,185)              -         (5,993)
     Net Income
      Attributable To
      Baidu,Inc                  2,053,670       1,160,614      1,881,631
                                 =========       =========      =========

    Earnings per share
     for Class A and
     Class B ordinary
     shares:
        Basic                        58.83           33.31          53.92
        Diluted                      58.73           33.22          53.81

    Earnings per ADS (1
     Class A ordinary
     share=10 ADSs ):
    Basic                             5.88            3.33           5.39
    Diluted                           5.87            3.32           5.38

    Weighted average
     aggregate number of
     Class A and Class B
     ordinary shares
     outstanding:
        Basic                   34,907,318      34,842,234     34,898,813
        Diluted                 34,966,028      34,941,976     34,967,620

     (1) Cost of revenues
      are detailed as
      follows:
         Business tax and
          surcharges              (327,624)       (160,750)      (302,855)
         Traffic acquisition
          costs                   (353,762)       (199,367)      (334,120)
         Bandwidth costs          (192,230)        (99,202)      (165,710)
         Depreciation costs       (214,866)        (97,997)      (176,906)
         Operational costs        (149,938)        (72,047)      (124,829)
         Share-based
          compensation
          expenses                  (2,168)         (1,613)        (1,798)
         Total cost of
          revenues              (1,240,588)       (630,976)    (1,106,218)
                                ==========        ========     ==========

     (2) Includes share-
      based compensation
      expenses as follows:
         Cost of revenues           (2,168)         (1,613)        (1,798)
         Selling, general and
          administrative           (14,113)         (9,610)       (12,718)
         Research and
          development              (30,360)        (16,963)       (24,845)
         Total share-based
          compensation
          expenses                 (46,641)        (28,186)       (39,361)
                                   =======         =======        =======


                                              Twelve Months Ended
                                              -------------------
                                                          December
                                          December 31,       31,
    (in RMB thousands except for
     share, per share
     information)                                 2011         2010
    ----------------------------                  ----         ----
                                            Unaudited     Audited
     Revenues:
       Online marketing services            14,489,767    7,912,869
       Other services                           11,019        2,205
     Total revenues                         14,500,786    7,915,074
                                            ----------    ---------

     Operating costs and expenses:
       Cost of revenues (note 1, 2)         (3,896,883) (2,149,288)
       Selling, general and
        administrative (note 2)             (1,692,810) (1,088,980)
       Research and development
        (note 2)                            (1,334,434)    (718,038)
     Total operating costs and
      expenses                              (6,924,127) (3,956,306)
                                            ----------   ----------

     Operating profit                        7,576,659    3,958,768
                                             ---------    ---------

     Other income:
       Interest income                         335,650       67,121
       Foreign exchange (loss) gain,
        net                                     (1,959)           6
       Other income, net                        78,237       44,233
       Loss from equity method
        investments                           (179,408)      (8,965)
     Total other income                        232,520      102,395
                                               -------      -------

     Income before income taxes              7,809,179    4,061,163
                                             ---------    ---------

     Income taxes                           (1,188,861)    (535,995)

     Net income                              6,620,318    3,525,168
                                             =========    =========
     Less: Net Loss Attributable
      To NCI                                   (18,319)           -
     Net Income Attributable To
      Baidu,Inc                              6,638,637    3,525,168
                                             =========    =========

    Earnings per share for Class
     A and Class B ordinary
     shares:
        Basic                                   190.27       101.28
        Diluted                                 189.88       100.96

    Earnings per ADS (1 Class A
     ordinary share=10 ADSs ):
    Basic                                        19.03        10.13
    Diluted                                      18.99        10.10

    Weighted average aggregate
     number of Class A and Class
     B ordinary shares
     outstanding:
        Basic                               34,890,050   34,805,362
        Diluted                             34,962,831   34,917,835

     (1) Cost of revenues are
      detailed as follows:
         Business tax and surcharges        (1,024,858)    (504,846)
         Traffic acquisition costs          (1,155,546)    (758,078)
         Bandwidth costs                      (626,444)    (310,540)
         Depreciation costs                   (657,845)    (331,685)
         Operational costs                    (424,663)    (237,837)
         Share-based compensation
          expenses                              (7,527)      (6,302)
         Total cost of revenues             (3,896,883) (2,149,288)
                                            ==========   ==========

     (2) Includes share-based
      compensation expenses as
      follows:
         Cost of revenues                       (7,527)      (6,302)
         Selling, general and
          administrative                       (50,012)     (36,811)
         Research and development              (94,489)     (50,623)
         Total share-based
          compensation expenses               (152,028)     (93,736)
                                              ========      =======

     Reconciliations of non-GAAP results of operations measures to the
     nearest comparable GAAP measures (*) (in RMB thousands, unaudited)
                         Three months ended December 31,
                                       2010
                         --------------------------------
                                                  Non-GAAP
                   GAAP Result    Adjustment      Results
                   -----------    ----------     ---------
    Operating
     profit           1,274,802       28,186       1,302,988

                         Three months ended December 31,
                                       2010
                         --------------------------------
                                                  Non-GAAP
                   GAAP Result    Adjustment      Results
                   -----------    ----------     ---------
    Net income
     attributable
     to Baidu,
     Inc              1,160,614       28,186       1,188,800


                        Three months ended September 30,
                                      2011
                      ---------------------------------
                      GAAP                     Non-GAAP
                     Result   Adjustment       Results
                    -------   ----------      ---------
    Operating
     profit        2,226,329       39,361       2,265,690

                        Three months ended September 30,
                                      2011
                      ---------------------------------
                      GAAP                     Non-GAAP
                     Result   Adjustment       Results
                    -------   ----------      ---------
    Net
     income
     attributable
     to
     Baidu,
     Inc           1,881,631       39,361       1,920,992


                        Three months ended December 31,
                                      2011
                       --------------------------------
                       GAAP                     Non-GAAP
                      Result    Adjustment      Results
                     -------    ----------     ---------
    Operating
     profit         2,297,277       46,641       2,343,918

                        Three months ended December 31,
                                      2011
                       --------------------------------
                       GAAP                     Non-GAAP
                      Result    Adjustment      Results
                     -------    ----------     ---------
    Net
     income
     attributable
     to
     Baidu,
     Inc            2,053,670       46,641       2,100,311


                           Twelve months ended December 31,
                                         2011
                         ---------------------------------
                          GAAP                    Non-GAAP
                         Result   Adjustment      Results
                        -------   ----------     ---------
    Operating
     profit            7,576,659     152,028       7,728,687

                           Twelve months ended December 31,
                                         2011
                         ---------------------------------
                          GAAP                    Non-GAAP
                         Result   Adjustment      Results
                        -------   ----------     ---------
    Net income
     attributable
     to Baidu,
     Inc               6,638,637     152,028       6,790,665


                   Twelve months ended December 31, 2010
                   -------------------------------------
                                                  Non-GAAP
                   GAAP Result   Adjustment        Results
                   -----------   ----------      ---------
    Operating
     profit           3,958,768       93,736        4,052,504

                   Twelve months ended December 31, 2010
                   -------------------------------------
                                                  Non-GAAP
                   GAAP Result    Adjustment       Results
                   -----------    ----------     ---------
    Net
     income
     attributable
     to
     Baidu,
     Inc              3,525,168       93,736        3,618,904
    (*) The adjustment is only for share-based compensation.

     Reconciliation from net cash provided by operating activities to
             adjusted EBITDA(*) (in RMB thousands, unaudited)
                         Three months
                             ended       As a % of
                           ------------  ---------
                                            total
                      December 31, 2010   revenues
                      -----------------  ---------
    Net cash
     provided by
     operating
     activities               1,769,590          72%

       Changes in
        assets and
        liabilities,
        net of
        effects of
        acquisitions           (448,306)        -18%
       Income taxes
        expenses                159,635           7%
       Interest
        income and
        other, net              (45,447)         -2%

    Adjusted
     EBITDA                   1,435,472          59%
                              =========         ===


                         Three months
                             ended       As a % of
                           ------------  ---------
                         September 30,      total
                             2011         revenues
                        --------------   ---------
    Net cash
     provided by
     operating
     activities               1,761,126          42%

       Changes in
        assets and
        liabilities,
        net of
        effects of
        acquisitions            397,373          10%
       Income taxes
        expenses                317,568           7%
       Interest
        income and
        other, net               33,123           1%

    Adjusted
     EBITDA                   2,509,190          60%
                              =========         ===


                      Three months ended    As a % of
                      ------------------    ---------
                                              total
                      December 31, 2011      revenues
                      -----------------     ---------
    Net cash
     provided by
     operating
     activities                3,357,790            75%

       Changes in
        assets and
        liabilities,
        net of
        effects of
        acquisitions            (973,970)          -22%
       Income taxes
        expenses                 404,492             9%
       Interest
        income and
        other, net              (148,700)           -3%

    Adjusted
     EBITDA                    2,639,612            59%
                               =========           ===


                             Twelve months
                                 ended        As a % of
                              -------------   ---------
                                                 total
                          December 31, 2011    revenues
                          -----------------   ---------
    Net cash
     provided by
     operating
     activities                   8,178,819           56%

       Changes in
        assets and
        liabilities,
        net of
        effects of
        acquisitions            (521,561)          -4%
       Income taxes
        expenses                  1,188,861            8%
       Interest
        income and
        other, net                 (232,520)          -2%

    Adjusted
     EBITDA                       8,613,599           58%
                                  =========          ===


                        Twelve months
                            ended         As a % of
                         -------------    ---------
                         December 31,       total
                             2010          revenues
                        -------------     ---------
    Net cash
     provided by
     operating
     activities              4,700,481            59%

       Changes in
        assets and
        liabilities,
        net of
        effects of
        acquisitions          (633,146)           -8%
       Income taxes
        expenses               535,995             7%
       Interest
        income and
        other, net            (102,395)           -1%

    Adjusted
     EBITDA                  4,500,935            57%
                             =========           ===
    (*) Definition of adjusted EBITDA: earnings before interest, taxes,
    depreciation, amortization,  other non-operating income, and share-
    based compensation expenses.

SOURCE Baidu, Inc.


Source: PR Newswire