“Redesigning Mobile”: frog Presents Design and Innovation Services for the Connected World at Mobile World Congress 2012
SAN FRANCISCO, Feb. 21, 2012 /PRNewswire/ — Global design and innovation firm frog today announced that it will present its comprehensive suite of innovation services for the connected world at the GSMA Mobile World Congress (MWC) 2012 in Barcelona, Spain from February 27 – March 1, 2012. The trade show and conference is the world’s largest gathering of the mobile industry, and this year’s theme is “Redefining Mobile.”
Showcase next-generation devices and user experiences, frog will illustrate how its unique combination of consumer insights, strategy, design, and software engineering capabilities enables innovators in telecom and adjacent industry verticals to develop high-end products and services for ever-more demanding consumers and enterprise customers.
frog President Doreen Lorenzo said: “We are excited about the convergence of social, mobile, and cloud technologies transforming the communications sector into a catalyst for break-through innovations across industries – from healthcare to financial services, smart home to retail to media and entertainment. frog is uniquely positioned to help companies develop their mobile strategies and create signature product, interaction, and service designs that augment data-rich applications through intuitive user experiences.”
frog will exhibit at the hospitality suite of its parent company Aricent Group (located at AV86).
In addition, frog Creative Director Scott Jenson will be a speaker in the MWC main conference program on Tuesday, February 28, in the session “Mobile Applications: Building For Tomorrow – The Evolution Of App Development,” 2:00 pm to 3:30 pm CET, Hall 5 – Auditorium 2.
Moreover, frog will produce an exclusive series of thought leadership and social events on February 28-29 at the premier Hotel Arts in Barcelona - the Hotel Arts Sessions.
“With these sessions, we quite literally want to elevate the conversations from the conference to the top floor of the hotel. We are inviting industry leaders and experts to connect in a relaxed atmosphere and reflect on the key trends and insights from the show,” said Tim Leberecht, chief marketing officer at frog.
The Hotel Arts Sessions will range from provocative lunch talks (“Mobile Apps Must Die”), expert roundtables on “Monetizing Big Data,” “Smart Cities,” and “The Future of Connected Care,” to a joint workshop with the World Economic Forum (“Innovations in Mobile Learning”) and a live-video stream from the TED 2012 conference in Long Beach, California. Late Night Lounges with live music performances will conclude both days of programming.
For more information, please visit www.frogdesign.com/MWC2012.
frog works with the world’s leading companies, helping them to design, engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,000 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Bangalore, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnitsa. frog is a company of the Aricent Group, a global innovation and technology services firm.