Smartphone User-Base Continues Growth: Nielsen
A new survey conducted by Nielsen has determined the golden age in the U.S. for smartphone users — 66 percent of smartphone users in the U.S. are between 25 and 34 years old.
Nielsen surveyed 20,000 U.S. mobile phone subscribers, and found that 48 percent said they owned a smartphone.
In the 25 to 34 years old age group, eight out of 10 of mobile users who had gotten a new device in the last three months said they chose a smartphone.
Over half of those under 65-years-old who had chosen a new device in the past three months decided to purchase a smartphone.
Nielsen said that income also played a significant role in determining whether or not a user had purchased a smartphone.
The survey found that older subscribers with higher incomes are more likely to have a smartphone.
Nielsen said that those between the ages 55 and 64 who made over $100,000 a year are almost just as likely to have a smartphone compared to those in the 35 to 44-years-old age group making between $35,000 to $75,000 per year.
However, those between the ages 18 and 24 tended to break this trend, as even people with lower salaries owned a smartphone. Over half of this age group who make less than $15,000 per year are smartphone owners.
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