Last updated on April 19, 2014 at 7:50 EDT

Dewar’s Announces Partnership With TED2012

February 22, 2012

LONDON, February 22, 2012 /PRNewswire/ –

DEWAR’S(R) Scotch Whisky has announced a partnership with TED, the non-profit
dedicated to Ideas Worth Spreading, at their 2012 conference in Long Beach, USA.

The conference from 27th February – 2nd March will bring together a diverse group of
speakers from the fields of technology, entertainment and design to deliver exciting
multisensory talks in less than 18 minutes.

Dewar’s will capture the buzz around the talks through the “Dewar’s Hub”, a
revolutionary interactive experience that distils and visualises real time conversations
from Twitter. Attendees will be able to explore different themes and conversations by
tweeting to the installation @dewarshub or, alternatively, navigate, filter and influence
the visualisation using motion detection. People around the world can also tweet requests
to @dewarshub to receive automated Twitpics displaying the discussions generated around
their chosen topic.

Dewar’s will be served during the week at hosted events including the TED Fellows
Reception and a whisky Masterclass with Dewar’s Senior Global Brand Ambassador, Stephen

“TED has had the pleasure of collaborating with many of the world’s most
groundbreaking brands. Our partnerships allow us to encourage and expand the dialogue of
innovation,” said Ronda Carnegie, Head of Global Partnerships at TED. “The Dewar’s Hub is
an exciting addition to TED2012, bringing together all of the ideas generated from the
TEDTalks as they happen.”

Tom Swift, Global Marketing Manager, Dewar’s, said: “‘We are very proud to have formed
this partnership. DEWAR’S shares TED’s commitment to the spread of great ideas and their
positive outcome. It fits perfectly with DEWAR’S own view of life that some things are
just Worth Doing.”

About DEWAR’S Blended Scotch Whisky

Founded by John Dewar, DEWAR’S has grown from a small wine and spirits merchant shop
in Scotland, to one of the largest Scotch whisky brands in the world. It has expanded its
family to create a portfolio of premium and super premium whiskies including DEWAR’S 12
Years Old, DEWAR’S 18 Years Old & the exclusive DEWAR’S Signature. Crafted using the
DEWAR’S double-ageing process,the result is a smoother taste with a long, lingering
finish; an extra step that is simply worth doing.

Join the conversation at http://www.facebook.com/dewars

http://www.digitalnewsagency.com/dewar’s [http://www.digitalnewsagency.com/dewar's ]

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. The annual TED
Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their
talks are then made available, free, at TED.com [http://ted.com ].

dewars@tvcgroup.com | +44(0)2075355800

SOURCE DEWAR’S(R) Scotch Whisky

Source: PR Newswire