Last updated on April 25, 2014 at 1:22 EDT

Hydra Affords HSBC a More Strategic Approach to Search Marketing

February 23, 2012

LONDON, February 23, 2012 /PRNewswire/ –

Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, today
announces that HSBChas selected Hydra’s One Platform to help it become more closely
aligned to Greenlight, the agency HSBC uses for various elements of its search marketing
activity. This recent development has provided the bank with a new level of strategic
guidance and direction.

HSBC [http://www.hsbc.co.uk/1/2 ] and Hydra have been working together to discover
ways that the bank can increase the effectiveness of its Search Marketing activity.With
the implementation of The One Platform [http://www.onehydra.com/the-one-platform/wordbank
] from Hydra, the bank is able to easily and quickly source and define an enhanced keyword
set extending its reach and enabling a more strategic approach.

By deploying Hydra’s One Platform, HSBC has been able to see its Search Marketing
effort in a level of detail not previously possible. Hydra combined the Natural Search,
Paid Search, discovered Keywords and Phrases from HSBC’s websitewith other sources to
understand the opportunity currently available to HSBC.

TheOne Platform’s visualisation tools allow HSBC to see the sphere of opportunity from
a 30,000 foot view which can then be drilled down into to assess trends and opportunities
in performance at a keyword level.”Hydra is an innovative and powerful cloud-based search
engine optimisation (SEO) tool for serious SEO Managers who rely on analysis to make
informed strategic SEO decisions for their business websites. Its intuitive user
interface, powerful visualisation tools and real-time data crunching is second to none,”
said David Philip, Digital Customer Experience & Sales Optimisation Manager for HSBC’s
Commercial Bank division.

John Crossland, Digital Acquisition Manager at HSBC’s Retail Bank and Wealth
Management Division adds, “For the first time ever, we’re able to see an unimaginable
amount of vital performance and opportunity data in one, simple to digest platform. This
insight, combined with Hydra’s optimisation tools, has radically changed the way we
strategise and prioritise. The One Platform is now a key tool in our search marketing

Hydra’s One Platform combines insights from Natural Search, Paid Search and Social
Media to uncover opportunities digital marketers can apply to achieve optimal performance
for digital spend

Notes to Editors:

About HSBC:

HSBC is headquartered in London and is one of the largest banking and financial
services organisations in the world. HSBS’s international network has around 7,500 offices
in 87 countries and territories across Europe, the Asia-Pacific region, North, Central and
South America, the Middle East and Africa.

About Hydra:

Hydra [http://www.onehydra.com ] is a provider of SaaS tools established in 2011. The
One Platform enables enterprise marketers to strategically and proactively monitor, report
and participate in the conversation that existing and potential customers are having about
their brand online. Gathering the collective requests and feedback of marketing
executives, digital specialists, and agency professionals, One from Hydra is focused on
driving revenue and return on investment (ROI) through integrated, efficient and optimised
management and implementation of Phrase Marketing [http://www.onehydra.com ] campaigns
across online disciplines – Natural Search, Paid Search and Social Media.

        To arrange an interview or for further information please contact:
        Becky Hayward
        T: +44(0)20-3326-1888
        E: becky.hayward@onehydra.com [krishna.rao@onehydra.com ]


Source: PR Newswire