Shopatron Home & Housewares Brands Continue Strong Sales Growth in 2012
SAN LUIS OBISPO, Calif., Feb. 23, 2012 /PRNewswire/ — Home and housewares brands using Shopatron’s eCommerce platform produced 109% year-over-year same-store online sales growth in 2011, and 2012 is off to a similarly impressive start, with January sales 96% higher than the same month last year.
Shopatron clients’ significant sales growth matches an overall trend in the home and housewares industry. According to a study done by the NPD Group, 12% of dollar sales in the small appliance industry from September 2010 to September 2011 came from online purchases. Shopatron attributes much of this considerable growth in online sales to the increasing number of shoppers willing to buy larger items, like furniture and appliances, online. The study also revealed that 26% of sales were researched on the Internet before being purchased.
“As we see with most large-dollar purchases, consumers want to research a brand online before purchasing, whether they are purchasing online or in a store,” said Mark Grondin, SVP of Marketing. “Shopatron’s solution allows customers to buy directly from the brand website where they are usually starting that research. And with our in-store pickup option, they can pick it up at a local retailer or, if they prefer, have the product shipped directly to their door. The in-store pickup and local delivery enabled by our order exchange are excellent options for purchases of larger items like appliances. Either way, Shopatron is connecting the consumer with a local retailer who can provide valuable advice and support.”
In 2011, Shopatron added notable brands such as Wine Doctor, Bosch and M30 Manufacturing to a rapidly expanding list of Shopatron clients in the home and housewares industry. Shopatron now works with over 30 brands in the industry who send orders to more than 1,100 home and housewares dealers through Shopatron’s order exchange. From January 2010 to December 2011, total sales revenue for home and housewares brands using Shopatron increased 121%.
Shopatron will be attending The International Home and Housewares Show in Chicago, IL on March 10-13. For more information about Shopatron, or to set up a meeting at the show, visit ecommerce.shopatron.com or call 866-625-5050.
Shopatron is the only eCommerce solution in the world that can increase a brand’s sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron’s retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 18,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit ecommerce.shopatron.com.