No Plans For Netflix On RIM Devices, Company Says
February 25, 2012

No Plans For Netflix On RIM Devices, Company Says

Netflix announced on Thursday that there were no plans for them to bring their streaming video service to Research In Motion's (RIM) BlackBerry or PlayBook devices.

The official announcement came via Twitter, and was a response to a user's inquiry about a possible Netflix app for RIM's tablet computer. The company responded, "We don't have any current plans to support BlackBerry devices, including PlayBook," despite currently supporting similar software on both Android and iOS.

However, according to Mark Hachman of PCMag, Netflix later added that "our plans can change."

PCWorld reporter Jared Newman said that the Twitter post was initially spotted by the website, which in turn started "encouraging BlackBerry loyalists to voice their outrage."

"A lack of apps continues to be RIM's biggest problem, especially now that Playbook OS 2.0 has filled in many of the tablet's missing features, such as a native e-mail, calendar, and contacts apps," he continue, noting that in addition to Netflix, the device does not have apps for Hulu, Kindle, Yelp, or Spotify.

In addition, Hachman reports that Blockbuster Online does not support RIM's devices.

According to Alastair Sharp of Reuters, RIM upgraded the PlayBook's software on Tuesday in order to make it easier for app makers to convert existing Android-based applications to the tablet computer.

Sharp added that it "was not immediately clear" if Netflix would have simply ported their current Android app to the Blackberry operating system, or design software from the ground up to run on the PlayBook.

However, Newman notes that while version 2.0 of the operating system supports Android apps through the use of an emulator, the developers still must have their apps approved by RIM.

"RIM's presence in the smartphone market has continued to fade over the last few months, capturing only 4.5 percent of new smartphone buyers in the US over the last three months of 2011, according to a study," Casey Johnston of Ars Technica reported on Friday. "The PlayBook has yet to meet with retail success."


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