GDS International’s iStrategy Sydney Sets Gold Standard for Digital Marketing Success
BRISTOL, England, March 1, 2012 /PRNewswire/ –
– Conference top trends on Twitter and delivers record-breaking attendance as well as
On 21-22 February 2012, Sydney’s ANZ Stadium – home to the 2000 Olympic Games – hosted
the third iStrategy ANZ, the region’s leading digital marketing strategy conference. And
inspired by the sporting heritage of its stunning venue, iStrategy ANZ reached new levels
of excellence in terms of delivering a world-class event.
An innovative, two-day event held bi-annually at regional locations across Australia,
North America and Europe, iStrategy curates invaluable content for senior executives who
believe that the success of their business requires a progressive digital strategy.
Combining keynote speeches, panel discussions, interactive workshops and live interviews
to deliver the highest quality programme to its delegation and sponsors alike, iStrategy
welcomed presenters from leading brands, both in Australia and further afield.
Nic Cola, CEO of Fairfax Media Marketplaces, delivered an electrifying opening keynote
on how Australia’s leading media firm is embracing the shift to digital by adopting a
‘mobile-first’ approach. It’s a bold move for a traditionally print-dominated business,
but one that appears to be paying off: in five years, digital channels have increased
total media reach for Fairfax by 30 percent. Not bad for a supposedly declining industry.
Google, Twitter, News Digital, eBay, VISA, ESPN Star Sports and Canon Australia also
gave engaging and insightful presentations, and over the course of the two days there were
some notable highlights. Rob Bell and Darren Sutton from XCOM Media
[http://www.xcommedia.com.au ] spoke about a Tourism Queensland campaign that used Facebook
as the primary platform for a major rebranding effort called “passport to shine”; John
Batistich from Westfield
explored the idea that ‘everything is broken’ from a marketing perspective, and gave
suggestions as to how it might be fixed; while SEOmoz’s [http://www.seomoz.org ] Gillian
Muessig brought the house down with an inspirational talk on building engaged, proactive
And saving the best for last, the conference was closed out by Andy Lark, CMO and Head
of Online for Commonwealth Bank, who wowed the crowd with a keynote on how the advent of
social collaboration is unlocking a number of exciting new areas for businesses everywhere
- and how his firm is exploiting them.
Randi Zuckerberg, former CMO of Facebook, gave the closing keynote at iStrategy San
Francisco in January, and has no doubt as to the value the event brings. “It’s a great
program, wonderful networking opportunities, and I have really never seen such great
interaction between audience and speaker with the level of tweets and real-time facebook
messages coming in,” she said.
Sydney attendees also benefitted from an entirely new programme format: with over 15
new sessions, from masterclasses to case studies – and including a live Q&A from its
sister IPTV channel, Meet The Boss TV – it continued to push the standards of digital
conferences and became Australia’s top trending topic on Twitter within the first few
hours of the conference. In addition, it surpassed previous standards set at iStrategy
Amsterdam last year by producing an online Twitter reach of over three million people.
Richard Owen, VP of Conferences for GDS International, feels the event was a
resounding success. “Sydney was the third time we’ve brought iStrategy to Australia, and
without question this event was our biggest and best yet. With top speakers such as Andy
Lark, Nic Cola, Gillian Muessig and Claire Diaz Ortiz, our content provided attendees with
great takeaways on how to implement and execute on a whole range of digital marketing
“We continue to build what we believe to be the best digital marketing and social
media strategy programme in the world; one that is delivered by world-class speakers. I
cannot wait for our next Australasian event in Melbourne in November, where we promise to
raise the bar once more and offer attendees our best programme yet, with a speaker line-up
“We fully expect to cater to another sell-out crowd, and will continue to work
tirelessly with our ever-growing community of fans, followers and advocates to deliver the
most compelling, engaging and relevant conference in the industry.”
The next iStrategy event will take place in Melbourne on the 13-14 November, 2012. For
more information, please visit: http://www.istrategyconference.com
About GDS International
GDS International is one of the most innovative events and media companies worldwide
and a globally renowned producer of business-to-business summits, conferences, online
information and advisory group gatherings.
Founded in 1993, GDS International specialises in meeting the B2B marketing needs of
our clients. Having a strong presence in mature industrial sectors but a finger on the
pulse of emerging markets – as well as up-and-coming B2B business verticals – means we are
perfectly placed to capitalise on the exciting developments brought about by the advent of
a globalised economy.
Our value proposition is simple: we deliver tangible business results from world-class
Contact: Helen Hawkins, Marketing Manager, at firstname.lastname@example.org,
SOURCE GDS International