Smartphone Usage Eclipses “Dumbphone” Usage, Fueling Unified Data Storage “Tipping Point”
STERLING, Va., March 2, 2012 /PRNewswire/ — IceWEB, Inc.(TM) (OTCBB: IWEB), www.IceWEB.com, a leading provider of Unified Data Storage appliances for cloud and virtual environments, announced that the market for unified data storage has further ripened since data and storage-producing “Smartphones” have reached majority usage among US mobile phone users, according to a new study released this week by the Pew Research Center’s Internet & American Life Project.
In 2011, global mobile data traffic grew 2.3x, driven primarily by storage-consuming mobile video traffic which reached 52% of all global mobile data traffic at the end of 2011 according to Cisco’s recent report entitled, “Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011-2016.” The report also predicts that monthly global mobile data traffic will surpass 10 exabytes in the next 4 years, with mobile video predicted to increase 25x, reaching 66% of all mobile data traffic by 2016.
While mobile data storage usage represents just one of an endless number of factors contributing to data storage market growth, the recent history in mobile storage growth and the continued growth projections in the near future further underscore the value of IceWEB’s unified data storage appliances.
“With nearly half of all adult Americans using smartphones to capture and share billions of storage-heavy pictures and video, all that media takes up more and more storage in the cloud,” said Steven Toole, Chief Marketing Officer at IceWEB. “Unstructured data such as photos and video lends itself to IceWEB’s unified data storage appliances, where data centers hosting smartphone users’ media can easily and more cost effectively manage and scale as these trends continue.”
About IceWEB, Inc.
Headquartered just outside of Washington, D.C., IceWEB manufactures award-winning, high performance unified data storage appliances with enterprise storage management capabilities at a fraction of the price of traditional providers. Through thin provisioning, target deduplication and inline compression, IceWEB’s unified storage arrays enable standardization, consolidation and optimized storage utilization for virtual and cloud environments, saving up to 90% of storage costs, while reducing space, power and cooling requirements and simplifying storage management. For more information please call 800-465-4637 or visit www.iceweb.com.
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SOURCE IceWEB, Inc.