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Google Reportedly Set To Release Siri Competitor By Year’s End

March 5, 2012

Google is planning to reveal ‘Assistant’ — their answer to Apple’s popular voice recognition platform Siri — by the fourth quarter of this year, an unidentified source told TechCrunch‘s Alexia Tsotsis.

The development of Assistant is being spearheaded by Google’s Android team, and search engineer Amit Singhal is also involved in the project, Tsotsis reported on Friday. She also learned that they are focusing on a “mobile, voice-centered ‘Do engine’ that’s less about returning search results and more about accomplishing real-life goals.”

Furthermore, according to Sean Ludwig of VentureBeat, Google is hoping that it they will be able to integrate it with other services, including Gmail, Google+, and YouTube.

They are also offering an open application programming interface (API), which Ludwig says would allow other developers to “integrate features from Assistant into their apps” — something that he says could be “exceptionally helpful for doing searches on social apps, travel apps, games, and more.”

In short, says Slashgear reporter Mark Raby, Google is hoping to create a Siri-competitor that uses the company’s resources to gain access to as much information as possible, while presenting it to the user in a personalized manner and through a user interface that “goes beyond a ‘search engine’ look and feel.”

Ludwig also points out that a few weeks ago, Google applied for a patent for something that definitely sounds like a Siri competitor. While he says that the patent described something intended for Google TV, he adds that the company’s history suggests that they will use the technology in other products as well.

In related news, Tsotsis also reported that Apple is looking to integrate Siri into other iOS devices and platforms, possibly including the soon-to-be-released iPad 3 and the forthcoming Apple TV.

The reason why Google wants to develop their own version of Siri is clear, according to Ludwig.

“While some view Siri as a gimmick, Apple touted its voice assistant heavily in several advertising campaigns throughout the winter,” he wrote on Sunday. “Apple must have struck a chord with consumers, because Siri and a few other great features made the iPhone 4S an incredible seller. While we don´t know exactly how many 4S units were moved in the last quarter, Apple sold a record 37 million iPhones in Q1 2012.”

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Source: RedOrbit Staff & Wire Reports



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