Bock’s Identi Company Partners With Rural King Supply to Expand Market Reach
MATTOON, Ill., March 7, 2012 /PRNewswire/ — Bock’s Identi Company, an American manufacturer of animal and general use identification tags and bands, today announced an agreement with Illinois based Rural King Supply, to strengthen the distribution of identification products to farmers and other industries. Bock’s Plastic Jumbo Tags, Nylon ID Tags, Boc-Loc Brisket Tags, Multi-Loc Leg Bands, and their unique Bock’s Neck Straps will initially be made available to the general public via the RuralKing.com website.
“We are very excited about the new partnership with Rural King to market and sell Bock’s nylon ID tags and identification products through their website,” said Craig Salak, President of Bock’s Identi Company. “Expanding the business and reaching out to new users is a logical step for our growing company, and this new partnership will provide us with an opportunity to get our products into the hands of ID users across America.”
Bock’s Identi Company has become widely recognized as the animal identification specialists in the industry by producing the highest quality Multi-Loc® Leg Bands for dairymen providing instant, eye-level identification. Their Boc-Loc® Brisket Tags are considered the lifetime tag among beef ranchers and Bock’s Neck Straps are very popular with Vets and horse handlers, as they are used to identify, segregate, or group animals. Bock’s Nylon ID Tags are made of durable, rigid nylon, and the reinforced neck provides extra strength where it is needed. Bock’s Velcro® ID straps are an ideal way of marking with color identification, and are made of tough nylon Velcro® brand hook and loop material for quick and easy deployment.
Rural King Supply planted its roots in Mattoon, Illinois in 1960. Since that time Rural King has added 52 stores in a seven state area (Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan and Missouri). The heart of Rural King is the corporate office, distribution center, and flagship store located in its city of origin, Mattoon IL.
About Bock’s Identi Company:
Bock’s Identi Company was founded in 1942 as Bock’s Cattle-Identi Company, and originally manufactured numbered tags for cattle before the benefits of having individually numbered animals were fully recognized. Bock’s involvement in farming has grown in scope through the years. They were the first to make a plastic neck chain tag in 1943, an identification leg band in 1959, a brisket/dewlap tag and neck straps for horses in 1964. With their recent move into general use ID products, Bock’s is the most well-known manufacturer of innovative, highly visible, identification products in North America. Visit www.bocksid.com for more details.
Contact for Bock’s Identi Company: Craig R. Salak, President at 217-234-6634
SOURCE Bock’s Identi Company