Mobile Excellence Awards Launch Its 2012 Awards Program With Conference Partner, Digital Hollywood

March 6, 2012

MEA´s Evolve Into The Biggest and Only Entertainment and Technology Awards Program Honoring Film, Brands, Music, Television and Products

Los Angeles, CA (PRWEB) March 06, 2012

The 2012 Mobile Excellence Awards, (http://www.mobilexawards.com) produced by Little Monster Media, Axis Entertainment and AEG Network LIVE launch its highly anticipated and influential 5th annual awards season. Showcasing the best in mobile entertainment and technology, the event will honor companies spanning across the entire wireless industry to include advertising, studios, brands, sports, new 3D initiatives, and more. The awards will host industry leaders and honor mobile entertainment´s finest on October 17th, 2012 at The Ritz Carlton in Marina Del Rey, CA at Digital Hollywood ( http://www.digitalhollywood.com)

This year´s awards show is set to outdo itself as it partners with Digital Hollywood, one of the entertainment industry´s premiere conferences. The MEA´s will bring entertainments finest influencers to converge with Digital Hollywood´s technology elite offering the industry a more impactful conference of high-level networking, informative panels followed by a premiere awards program and cocktail reception on the last evening.

“We are honored to host such a prestigious awards program at our Fall Conference this year.” Said Victor Harwood, CEO & Founder of Digital Hollywood. “The convergence of technology and entertainment is growing and evolving at such a rapid pace and our partnership with the Mobile Excellence Awards will provide greater exposure for its finalists and winners, while allowing attendees to partake in an industry-wide celebratory event.”

Prospective candidates may submit their entries in a number of categories, which also include the prestigious Industry Star Award and the esteemed Mobile Ambassador Award. Submissions for the Mobile Excellence Awards are now open and actively being accepted online at http://www.mobilexawards.com.

“It´s an honor to be named Mobile Ambassador for 2012, and I encourage any company that strives for excellence in mobile entertainment or technology to participate in the exciting programs and events we have planned this year.” Said Scott Holmes, President, United Future and 2012 Mobile Ambassador. “The Mobile Excellence Awards is an impressive organization that Axis PR has built up and doing a tremendous job of organizing and growing for thought leaders and those who have the desire and goal to be recognized as the best in the industry.”

The following are the 2012 Mobile Excellence Awards categories:

Premier Awards:

Mobile Ambassador – This award is a legacy award and one of the highest honors given to an individual who has shown leadership in the industry, innovator by example, and constantly striving to make a difference in both entertainment and technology. This award is honored to the individual who has also effectively supported the goals of the mobile industry, its programs, growth and the mobile community at large.

Industry Star- is a legacy award created from the inception of the MEAs and one of the highest honors given to a company who has defined groundbreaking and innovative technologies that has change the future of mobile, or has broken industry records (i.e, highest number of views, downloads, etc.)


Best Mobile Innovator – Honors a company which has proved to be the most progressive or launched the most groundbreaking product/service/model

Best International- Honors foreign—based and/or global mobile companies which products or services have proved to be the most progressive and launched the most groundbreaking outside of the United States.

Best Mobile Payment – Honors the company that has developed a mobile payment solution to include, billing, gateway, or electronic wallet that allows consumers or retailers to make transactions and pay for purchases by activating a mobile payment application from their smart-phone

Best Over-All Company or Product in Mobile Entertainment – Honors the company or product that has shown over-all industry achievement by excelling and exemplifying what the industry is about and set that bar of excellence for continuing

products and/or services, as a leader for others to follow by example.


Best Entertainment Integration for Mobile – Honors the company that has demonstrated or delivered the best use of multi screen distribution for a single product on multiple —devices. May include social interaction, service, function or environment as part of overall offering, and integrates consumer friendly features.

Best Mobile Games – Honors the best out of all game content categories combined, including casual, multiplayer or original

Best Mobile Music – Honors best out of all music content categories combined, including ringtones, library, radio, or other music experiences

Best Entertainment Related Marketing Campaign – Honors the mobile marketing campaign that was either created for a brand or on behalf of an entertainment property, which makes the best use of viral marketing to enhance a brand´s consumer awareness through mobile engagement

Best Entertainment Community – Honors integrated content, activities and/or interactive experience created to serve specific interest groups or fan base of particular entertainment artist or program. Includes social networking, LBS and other community-based networks.

Best Original Content for Mobile – Honors the company that has developed the most innovative User Generated or professionally produced content that engages the mobile user and enhances the mobile content experience

Best Content Extension Made for Mobile – Honors the best content developed for mobile as an extension or companion program/activity to a traditional TV show or series, fiction or non-fiction, or film, fiction or non-fiction

Best Mobile Product for Entertainment – Honors the best consumer mobile product or accessory that enhances the consumer experience and ability to communicate or interact with any mobile devices or tablets, etc. This category is specific for continuing or launching an innovative product or products that delivers entertainment.

Best Mobile Application for Entertainment Honors the best mobile application built to deliver entertainment to smart phones and tablets that impacts how consumers interact with their devices and engage with the brand

Best Mobile Entertainment for a Sports Category – Honors the best sports content or sports oriented engagement developed for mobile. May include Fan interaction, live sporting events, extension or companion program, creation of new or unique content or application etc.

Best Content made for 3D – Honors the company that has produced or distributed the most innovative or user-generated 3D content for mobile devices which either engages the mobile user and/or enhances the mobile content experience. May include social interaction, service, function or environment as part of overall offering, and integrates consumer-friendly features.


Best User Experience for Mobile — Honors the company that developed the best intuitive UI (user Interface) for consumer entertainment experience to surf, search, discover and engage with the app.

Best Mobile Technology Product- Honors the best consumer mobile product or accessory that enhances or eases the ability to communicate or interact with any mobile devices, tablets. . This category is specific for continuing or launching an innovative product or products that delivers or uses technology as its core purpose.

Best Mobile Utility Application for on a Smartphone or Tablet – Honors the best mobile application built to deliver content, news or other medium used as a utility on smart phones and tablets that impact on how consumers interact with their devices to drive better efficiencies in technology, marketing or entertainment

Best Delivery Platform for Mobile Honors companies that have developed or contributed a mobile service, application or technology platform which specifically delivers mobile content and services that enhances the consumer experience across multiple screens.

Best Technology Breakthrough – Honors the contribution that mobile operators, manufacturers, vendors, and suppliers make to increase mobile usage, ARPU, expand the user experience, and help expand business opportunities in general

For more information on the submission process or sponsorship opportunities, please visit http://www.mobileXawards.com or call 310 276.2220

About Mobile Excellence Awards:

The Mobile Excellence Awards honors and celebrates the best of the best, and recognizes the Who’s Who in mobile entertainment. The Mobile Excellence Awards are one of the most influential and prestigious in the industry, honoring the best of the best in mobile entertainment, technology, marketing & media. These coveted awards include execs from all walks of the mobile ecosystem to include major studios, start —ups, brands, agencies, carriers and content providers alike. For more information, please visit http://www.mobileXawards.com

About Little Monster Media:

Little Monster Media is a full-service event & production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/MEALAUNCH/prweb9258907.htm

Source: prweb

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