Last updated on April 23, 2014 at 16:59 EDT

Creative Industries to Connect Over Converging World

March 8, 2012

LONDON, March 8, 2012 /PRNewswire/ –

As the worlds of television, games, the web and advertising converge Connected UK will
bring together a group of world-class thinkers for a series of four events throughout May
and into June that will explore the opportunities for production companies, agencies,
digital companies and games makers.

The venture has been organised by a unique partnership of professional bodies
including UKIE (interactive entertainment), PACT (TV production), BIMA (interactive and
digital media), and the IPA (advertising) and aims to forge commercial and creative links
between the UK’s key creative industries, and demonstrate thought leadership to policy

It will bring together hundreds of producers, agencies and developers to hear the
latest thinking and experiences from across the converged media landscape regarding
content, audiences, platforms and investment, and to discuss the potential for future
collaboration across these areas. Speakers will include representatives from the BBC,
Zeebox, Google, ITV, Gamesbrief, MPG and many more.

Says Nicola Mendelsohn, IPA President, Executive Chairman and Partner, Karmarama:
“Connected UK will provide a fertile feeding ground for our creative industries to share
ideas, inspiration and insights in order to build on one another’s skills and connections,
and collectively to strengthen our UK position as a creative innovation hub to the world.”

Says John McVay, CEO, PACT: “Television producers are increasingly working with
brands, digital companies and games makers to create smarter truly multi-platform content,
Pact is delighted to be involved in bringing together key figures across the media and
entertainment industries to explore new ideas.”

Says Dr Jo Twist, CEO, UKIE: “The UK’s video games industry is perfectly placed to
work with other digital creative businesses in shaping the connected content and
entertainment experiences that consumers are increasingly demanding. UKIE is delighted to
be linking up businesses from the video games, TV, advertising and interactive media
industries to share experiences, collaborate and to learn how to make the most of the
opportunities presented by a digitally converged world.”

Says Justin Cooke, Chairman, BIMA: “Led by the world’s leading practitioners from TV
commissioners to software vendors, brands, content creators and agencies, Connected UK
will outline how we can realise the enormous opportunities and overcome the challenges of
creating and delivering content in the converged world.”

Connected UK is sponsored by Channel 4, Sky, PayWizard, City of Westminster and

Event details:

Content: 15:05:12

Content is at the heart of changes in the media industry; without compelling shows,
websites, games or advertising, the technology is nothing. The first event kicks off with
four views on what we’ll be watching on our multiple devices.

Speakers will include representatives from BBC, Fuse/Manning Gottlieb, MPG, among

Audiences: 22:05:12

Now that audiences are watching on multiple screens how measurable is it? How are
people consuming it? This second session will explore the changing nature of the people
who watch advertising.

Speakers will include representatives from C4, Thinkbox, Digital Media, among others.

Platforms: 30:05:12

The technology that underpins the new connected home will be vital, it will need to
please the audience with its simplicity, thrill the advertiser with its opportunity and
inspire the creatives with its potential. The third session seeks the thoughts of some of
the platforms that hope to be players in a multiscreen environment.

Speakers will include representatives from YouView, Zeebox, Google/You Tube and On

Money: 12:06:2012

Having explored the content, the audience and the platforms the last session will
explore the latest thinking from some of the people that represent investment in content
and audiences.

Speakers will include representatives from ITV, Gamesbrief, Drum, among others.

All events will take place at One Wimpole Street, London, W1G 0AE, UK from 6-8pm. A
Q&A session and drinks will follow the presentations. Tickets: GBP25 for members, GBP50
for non-members. For more information and to register visit:


SOURCE The Institute of Practitioners in Advertising (IPA)

Source: PR Newswire