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Last updated on April 19, 2014 at 18:42 EDT

Computer Experts Join the Battle Against Moths Invading Britain

March 8, 2012

LONDON, March 8, 2012 /PRNewswire/ –

Computer experts have been called in to help Britain win an increasingly desperate
battle against an invading army of clothes-eating moths.

Detailed real time data is now being used to compile a map of the UK showing the worst
places for severe moths attacks – day by day.

The technology will provide vital intelligence, enabling anti-moth experts to predict
high risk areas as they try to curb the infestations currently sweeping the country.

Knowing where moth populations are rising rapidly enables pest controllers to take
action quickly, preventing the rapid spread to adjoining neighbourhoods.

Swindon is currently the city most under attack per head of population, closely
followed by London, M4 Corridor and Manchester.

Said moth expert Jonathan Berliand: “This technology is the equivalent of GCHQ for the
moth world.

“Our data shows that moths are advancing upon the nation with military precision.

“They’re making huge holes in the fabric of society, showing no respect for Saville
Row Suits or Primark jumpers.

“Anything they can get their teeth into – jackets, trousers and underpants – will
become a casualty.

“And people in Scotland should be especially wary – kilts are a moth’s favourite dish.

“We’re calling our latest battle strategy “Operation Mick Jagger”, because as everyone
knows, a Rolling Stone gathers no moths.”

The House of Commons and even the Department of the Environment have been recent high
profile targets for moth infestations.

Hundreds of thousands of pounds worth of clothes, curtains, carpets and upholstery in
homes across the country are being destroyed every year – and that figure is rising
rapidly.

After decades of decline, reports of moth infestations have soared over the last three
years with inner cities showing the biggest increase

Experts believe the trend towards wearing clothes made from natural fibres is driving
the moth population’s explosion.

The new high tech map, developed by moth & homecare company Caraselledirect, shows
where moths armies are on the move.

Tapping a postcode into the site at http://www.sosmoths.com – reveals the location
and frequency of attacks in your area, day by day.

The map is updated constantly, using data gleaned from rising sales of anti-moth
products.

Said Director Jonathan Berliand: “Accurate, up-to-date information is the key to
winning any battle.

“Moths populations spread rapidly in clusters. So looking at this map will enable
householders to anticipate an attack and then move to prevent it – before the moths
numbers overwhelm them.

“However, don’t kill moths – deter them. Killing moths is totally unnecessary -
they’re a vital part of our natural environment.

“Use natural repellants such as Cedar, Orphea and Colibri to keep them at bay and
these products are also safe for children and pets.”

LINKS

Free Moth Map of the UK: http://www.caraselledirect.com/moth_spread

Free Moth Guide: http://www.caraselledirect.com/10_point_moth_guide

Anti-Moth Products: http://www.caraselledirect.com/_/moth_deterrents

For more information contact: Simon Oldfield +44(0)1438-817760 or +44(0)78545-474007

SOURCE Caraselle Limited


Source: PR Newswire