New Think Creative’s Miami International Film Festival Seminar Reveals the Secrets to Making FilmDistrict’s “Insidious” the Shocking Box Office Success Story of 2011
“How to Turn Small Movies into Big Box Office Success” details how New Think Creative’s big idea-based creative branding approach made the small-budget film Insidious into a blockbuster using the same high-concept branding techniques they have used to shape the biggest brands in the world.
New York NY (PRWEB) March 08, 2012
At this year’s Miami International Film Festival, Janet Lyons and Mike Campbell of New Think Creative plan to reveal the techniques that made Insidious “the most profitable film of 2011.” Their 90-minute seminar will be held at 2:00 p.m. on Saturday, March 10th at the Miami Beach Cinematheque.
Prior to working with the film and entertainment industry, the award-winning creative techniques of co-founders Janet Lyons and Mike Campbell were hugely successful for Apple, Dominos, De Beers, FedEx, Frito-Lay, HBO, Merrill Lynch, NYSE, Pepsi, Pizza Hut, P&G, and VISA.
New Think Creative was brought in by Bob Berney, President of Theatrical Distribution for newly formed FilmDistrict, to help market their first feature releases, Insidious and Soul Surfer. Both films far exceeded box office expectations, with Insidious being named “the most profitable film of 2011″ by The Hollywood Reporter.
New Think Creative’s approach helps a movie build a substantial community of die-hard fans – before the film has even opened. Says Lyons, ” Selling a movie is no different than selling a big brand – you’re fighting against the competition to stand out. Small independent films can out ℠blockbuster´ blockbusters with big idea-based branding.”
The presentation is part of the Miami International Film Festival, sponsored by Miami Dade College. The festival features more than 100 films from 35 countries during the 10-day event, which runs March 2-11, 2012. It is expected to draw Oscar-winning star attendees like Kevin Kline and Marcia Gay Harden.
About New Think Creative
New Think Creative is a collaboration of award-winning and brand-building creatives, designers, editors, digital and film producers that offers a complete 360Ëš creative approach to movie marketing. They start with a big branding idea that connects with audiences and then drive home the idea by using every media platform: theatrical trailers, one sheets, movie websites, TV advertising, buzz marketing, b-roll, behind the scenes and viral content, as well as digital and social media strategies.
FilmDistrict is a multi-faceted acquisitions, distribution, production and financing company focusing on wide release, commercial pictures. Founded in 2010 by Graham King and Tim Headington’s GK Films, in partnership with Peter Schlessel, the company’s films include DRIVE; THE RUM DIARY; IN THE LAND OF BLOOD AND HONEY; LOCKOUT (April 20, 2012); PLAYING THE FIELD (December 25, 2012);.
A family looks to prevent evil spirits from trapping their comatose child in a realm called The Further. Director, James Wan; Writer, Leigh Whannell; Stars; Patrick Wilson, Rose Byrne and Ty Simpkins; Producer, Jason Blum
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