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Crown Prince Natural Announces Pack Innovation for Tuna Products

March 9, 2012

Crown Prince Seafood announces a new can size (5 oz.) and new case count (12 cans per case) for its natural Yellowfin, Albacore, and Tongol tunas. The changes allow for BPA-free cans and accommodate retailer and consumer packaging requests. These wild-caught tunas are part of the Crown Prince Natural line.

City of Industry, CA (PRWEB) March 09, 2012

Crown Prince Seafood today announced two packing upgrades for its wild-caught Yellowfin, Albacore, and Tongol tunas, which belong to the Crown Prince Natural product line. All are wild-caught, packed in Thailand and rated by the Blue Ocean Institute as Light Green sustainable seafood choices.

BPA Free Canned Tuna

Firstly, tunas previously packed in 6 oz. cans will now be sold in 5 oz. cans in order to provide BPA-free packaging.

“Our goal has been to source BPA-free packaging for all our products for our consumers. This is more challenging than people might think” said Andréa Linton, Manager, Natural Products Division.

Crown Prince´s packers can only offer BPA-free packaging with an easy open lid in the 5 oz. size can.

“We felt that this adjustment was well worth the trade down in size,” Linton added, “so we made the switch.”

12 Cans Per Case

Secondly, the number of cans per case of Crown Prince Natural tuna will decrease from 24 to 12, due to both retail and consumer requests. Retailers prefer a 12-can case that is display-ready, meaning the top of the case is cut off and the case becomes a retail display tray.

“Retail and consumer requests for the case change revolve primarily around cost,” said Linton. “Many customers purchase our tuna by the case for their home pantries, and the 12-can case is not only more convenient space-wise, but is less cost-prohibitive as a bulk purchase.”

Products Impacted

The changes in can size and case number impact most, but not all, of the Crown Prince Natural tuna products on the market. Crown Prince Seafood´s tunas are all wild-caught, packed in Thailand and rated by the Blue Ocean Institute as Light Green sustainable seafood choices.

These products now include:

  •     Yellowfin Tuna in Extra Virgin Olive Oil (5 oz.)
  •     Yellowfin Tuna in Water (was already 5 oz.)
  •     Chunk Light Tongol Tuna (5 oz.)
  •     Chunk Light Tongol Tuna — No Salt Added (5 oz.)
  •     Solid White Albacore Tuna (5 oz., 12 oz.)
  •     Solid White Albacore Tuna — No Salt Added (5 oz., 12 oz.)

About Crown Prince Seafood

Since 1948 Crown Prince has provided the finest quality canned seafood to the American marketplace. In 1993,Crown Prince expanded our business into Mexico. Crown Prince Seafood has since added Crown Prince Natural and Ocean Prince to our brand lines. As an American family-owned business, three generations of the Hoffman family have dedicated themselves to meeting the needs of the consumer. Today, Crown Prince brands are well known throughout the United States and Mexico.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebCrownPrinceNatural/BPA-FreeCannedTuna/prweb9262168.htm


Source: prweb



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