Last updated on April 24, 2014 at 17:35 EDT

farfetch.com: More Than a Marketplace

March 13, 2012

LONDON, March 13, 2012 /PRNewswire/ –

– Making purchases online is not just about the product but about the “total shopping
experience”, say farfetch.com -

Boutique fashion retailer, farfetch.com [http://www.farfetch.com ], is a place where
style enthusiasts can not only make designer purchases online but share and participate in
news, blogs, competitions and more. Fashion lovers come to the site to gain inspiration,
engage with others and easily find the brands they adore.

The appeal, for many, is instant access to high-end clothing and accessories ranging
from Antonio Marras dresses to VBH bags and Giuseppe Zanotti shoes
[http://www.farfetch.com/shopping/women/giuseppe-zanotti/footwear/items.aspx ]. Curated
shopping that is categorised and instantly searchable gives visitors opportunities to
discover up-and-coming designers that other retailers do not stock.

Bringing together collections of more than 100 of Europe and North America’s most
influential designer boutiques as well as smaller boutiques spanning numerous countries,
farfetch.com provides a complete shopping experience that covers a wide breadth of
designers. Visitors come to the site not just to fill their shopping bags but to discover
new talent from around the world; browsing popular categories from women’s designer
dresses to men’s designer coats
[http://www.farfetch.com/shopping/men/jackets-coats/items.aspx ].

In addition, the website hosts dynamic, magazine-style content with the latest news
from the world of fashion, supported by social media. farfetch.com on Facebook
[http://www.facebook.com/farfetch ] has more than 80,000 likes* and nearly 6,000
followers* on Twitter [https://twitter.com/#!/farfetch ], and a new board at farfetch.com
on Pinterest [http://pinterest.com/farfetch ] is an opportunity for millions of
fashion-forward designers, photographers, stylists and scrap-bookers to pin and share
pictures of the latest fashions.

Paul Brine, spokesperson for farfetch.com, comments, “If customers are looking to
connect with new designers, as well as the established brands they love, they come to us.
It’s more than a marketplace; it’s a community where people come to get a rounded shopping

*Twitter and Facebook numbers as of 29/02/2012

About farfetch.com:

http://www.farfetch.com unites the world’s best independent fashion boutiques, so
that you can buy from the most interesting designer fashion brands globally in one
easy-to-shop website. Our aim is to provide an exciting range of designers and labels,
while maintaining the personality of unique, independent boutiques. This new concept means
you can shop from boutiques in Paris, London, Como, Copenhagen, California and New York in
just a few seconds, all from the comfort of your own home or office.

You can keep up to date with all the latest news from farfetch.com and the rest of the
fashion world on our Facebook [http://www.facebook.com/pages/farfetchcom/88573992939 ] and
@farfetch [http://www.twitter.com/farfetch ] pages.

SOURCE farfetch.com

Source: PR Newswire