Grand River Chosen To Redesign B-to-B eCommerce Solution For G.W. Kent

March 12, 2012

Magento Enterprise Edition will deliver improved shopping and procurement experience for national equipment manufacturer

Ann Arbor, MI (PRWEB) March 12, 2012

Grand River, Inc., a leading eCommerce developer, today announced they were chosen by G.W. Kent to create a new eCommerce solution for the company and its extensive line of industrial equipment http://www.gwkent.com. G.W. Kent manufactures and distributes equipment used to develop microbrewed beverages, wine and spirits, creamery and cheese products and olive oil, as well as pharmaceuticals and chemicals.

A Magento Enterprise Partner, Grand River will redesign the site using Magento´s Enterprise Edition 1.11. This leading open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality and flexibility.

“Our business is unique in that we serve five distinct lines of manufacturing,” said Chantal Reichwage, general manager of G.W. Kent. “We chose Grand River knowing they can help us improve our customers´ online experience across all five lines of business. They have both the technical knowledge and marketing insight we need to create a new site that will accelerate our growth.”

Grand River will use their expertise in usability, design and information architecture to create the new site for G.W. Kent. The Magento platform includes support for mobile commerce as well as content management and targeting, promotional marketing, order and catalog management as well as the shipping and payment tools G.W Kent needs to support their international business.

“G.W. Kent has earned a reputation for integrity-driven customer service and quick delivery of their innovative manufacturing products,” said Scott Robertson, partner and co-founder of Grand River. “We´ll partner with them to redesign and replatform their site, improving their customers´ shopping experience and will provide G.W. Kent with an eCommerce solution that offers tangible, long term value.”

Grand River will also provide long-term strategic consulting support for G.W. Kent through a professional services retainer.

About G.W. Kent    

G.W. Kent is a manufacturer and distributor of innovative, high quality equipment used to develop micro-brewed beverages, wine and spirits, creamery and cheese products and olive oil, as well as pharmaceuticals and chemicals. A family-owned Michigan business, G.W. Kent was founded in 1985 and is headquartered in Ypsilanti. With a reputation for efficient service, integrity and competitive prices, the company maintains an extensive inventory and ships its products across the US and around the world. Visit http://www.gwkent.com or call 800.333.4288 for more information.

About Grand River

Grand River is an industry leading eCommerce design and development company, specializing in solutions for Fortune 500, as well as mid-market, retailers and multichannel companies. The firm´s core expertise is in the leading open source e-commerce platforms, including Magento Enterprise. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom, and publishing. In January, the company merged with B-to-B eCommerce and mobile application leader Zeon Solutions http://www.zeonsolutions.com. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 or visit http://www.thegrandriver.com to learn more.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/3/prweb9264971.htm

Source: prweb

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