Civolution Delivers Innovative Advancements in Media Interaction, Intelligence and Protection at NAB 2012
NEW YORK, March 14, 2012 /PRNewswire/ — Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, will be demonstrating the full range of its market leading solutions at NAB 2012 (booth SU7923) including a major upgrade to its award winning Automatic Content Recognition (ACR) solutions, SyncNow, its Teletrax platform, the premier global media monitoring solution and the latest developments to its NexGuard media protection product line.
“This is undoubtedly a period of unprecedented change for the media industry with a clear shift in viewing habits,” said Alex Terpstra, CEO, Civolution. “We are coming to NAB 2012 with exciting new developments in particular in the ACR space. We will show the living room of the future, reflecting on our vision of these current trends. Our latest watermarking and fingerprinting technology innovations answer consumer desire for increased interactive experiences, deliver on creating additional revenues for rights holders, broadcasters and operators, and bring stability to the content ecosystem by offering valuable intelligence and asset protection.”
Media Interaction – Civolution’s state-of-the-art Automatic Content Recognition (ACR) technology solutions allow for advanced interactive media services that run on companion devices or connected TV platforms. Civolution’s latest ACR offering SyncNow – smart services is a server-side content identification & triggering service that provides real-time recognition of broadcast content such as advertisements, movies, TV series, and music. The service leverages Civolution’s extensive broadcast monitoring infrastructure, which monitors more than 1,700 TV channels worldwide with 1,250 national and local channels in North America covering all 210 Designated Market Areas. Companion App providers and social TV platforms can now work more deeply with advertising agencies and brands to further monetize their app platforms and advertisers can leverage Civolution’s solutions to build attractive synchronized, interactive and multi-screen ad campaigns, enabling direct product purchases from companion devices.
The new SyncNow – smart services complement Civolution’s award-winning SyncNow - 2nd screen solution which integrates on the client side and enables identification and synchronization between broadcast, on-demand or recorded television content and interactive applications on companion devices (tablets, smart phones, laptops) to present compelling synchronized interactive user experiences including auto-check-in. Additionally, Civolution is providing its ACR technology for integration with connected TVs, SyncNow – smart TV, enabling value-adding opportunities of SyncNow on the larger main screen of the TV set itself, including advanced advertisement models.
Media Intelligence - The premier global television, internet and radio content tracking solution is the only service in the world offering a combination of cutting-edge watermarking and fingerprinting technologies as well as the world-largest footprint. It enables media executives to keep control, better manage and monetize their assets. Teletrax – TV monitoring covers more than 1,700 television channels in over 50 countries, with 1,250 national and local channels in North America covering all 210 Designated Market Areas, providing precise business intelligence on when, where and how long content is being used.
Teletrax – TV monitoring comes to NAB with major enhancements to its online portal. Through a widget-based dashboard, clients are now able to grasp at a glance the exact reach and usage of their content. The interface provides for extensive user-customized graphical visualization and includes the OnView plug-ins for visualization of the content itself for contextual intelligence and competitive analysis.
Media Protection – Civolution’s NexGuard forensic marking applications offer both a deterrent against piracy and a forensic analysis tool in case piracy occurs. The award-winning NexGuard – PayTV solution – already successfully deployed on a mass scale – relies upon Civolution’s best-of-breed watermarking technology and meets Studios’ requirements for additional fundamental security measures required to offer early-release premium Video on Demand movies (PVOD). At NAB Civolution will demonstrate its latest innovations in its NexGuard products for pre-release and PayTV applications, such as integrated solutions for premium online content delivery including digital screeners.
Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting applications for media interaction (accurate and real-time video synchronization for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online). Follow us on Twitter: @Civolution.