Leprechauns Take Over Arby’s Website This St. Patrick’s Day and Change the Restaurant Chain’s Name to “O’RB’s”
ATLANTA, March 14, 2012 /PRNewswire/ — Everyone is Irish on St. Patrick’s Day – including Arby’s! In celebration of the 200-year old tradition of eating corned beef on St. Paddy’s Day, Arby’s Restaurant Group, Inc. will offer two Classic Reuben sandwiches for the price of one and will temporarily change its name to “O’RB’s” online. The national restaurant chain will turn over the reins of its dot-com and social media pages to a leprechaun in celebration of the holiday.
Hand-crafted and made fresh to order, Arby’s Classic Reuben sandwich features freshly-carved corned beef, topped with Swiss cheese, tangy sauerkraut and creamy Thousand Island dressing, served warm on toasted marble rye bread. Or, plus up the classic with the New Super Reuben sandwich, featuring freshly-carved corned beef and turkey for twice the meat.
“In 2011 alone, Arby’s sold more than 2.5 million pounds of corned beef, so we know that America loves our Classic Reuben sandwich,” said Bob Kraut, Senior Vice President, Advertising and Marketing Communications, Arby’s Restaurant Group, Inc. “We can’t think of a better way to celebrate St. Patrick’s Day than by tipping our green hats to tradition and offering our fans nationwide this delicious deal. You definitely don’t need the luck of the Irish or a four-leaf clover to enjoy it.”
To join “O’RB’s” celebration and participate in the Buy One Get One offer, visit Arby’s leprechaun-run Facebook page, https://www.facebook.com/arbys, to download your coupon. The deal is valid from Friday, March 16 through Sunday, March 18, 2012*. Also be sure to follow “O’RB’s” St. Patrick’s Day adventures on Twitter, https://twitter.com/arbys.
The Classic Reuben sandwich is available nationwide for a suggested price of $4.99, or as a combo for $6.99. The Super Reuben sandwich is also available nationwide for a suggested price of $5.99. For more information about Arby’s, please visit www.arbys.com, http://www.facebook.com/arbys or http://twitter.com/Arbys.
*The coupon, which will be available for download beginning Monday, March 12, is valid only at participating locations. Offer includes one free Classic Reuben sandwich with coupon and purchase of a Classic Reuben sandwich. Limit one coupon or offer per transaction. Not valid with any other coupon or offer. The coupon may be redeemed from March 16 through March 18, 2012, during regular business hours.
About Arby’s Restaurant Group, Inc.
Atlanta-based Arby’s Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,500 restaurants systemwide. In addition to its classic Roast Beef and Beef ‘n Cheddar sandwiches, slow-roasted and thinly carved in store daily, Arby’s is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby’s introduced Ultimate Angus, a premium Angus beef menu line featured in sandwiches and wraps. To learn more about Arby’s, please visit www.arbys.com.
SOURCE Arby’s Restaurant Group, Inc.