Zendesk Introduces Analytics Tool to Help Companies Understand the “Silent” Customer
SAN FRANCISCO, March 15, 2012 /PRNewswire/ — Zendesk, the proven cloud-based help desk software provider, today announced its new Search Analytics feature that provides Zendesk customers with insight into how their customers try to help themselves by using self-service content. These “silent” customers often rely exclusively on self-service content to solve their issues, without ever trying to reach a customer service representative. The understanding of how self-service customers behave is a powerful tool that organizations can use to help shape their customer service strategy. The Search Analytics feature can be viewed through the Reporting Dashboard in Zendesk that delivers key metrics organizations can use to optimize the customer service experience.
Self-service customer support has become one of the most powerful trends shaping the customer service industry in 2012. Companies who can help customers independently find the answers to their questions can dramatically increase customer satisfaction, while lowering support costs. Up until now, there wasn’t a measurable way to see if customers are effectively finding the answers they need via self-service content. Search Analytics solves this problem by giving companies direct insight into how their customers are using self-service content, where they run into problems, and when they give up. This information can help a company optimize its self-service content.
“Zendesk has always provided great analytics tools enabling companies to measure the effectiveness of their customer service. The new Search Analytics feature helps companies better understand the behaviors of those customers that might not ever get through a customer service representative,” said Mikkel Svane, Zendesk’s CEO. “Organizations with a solid understanding of the quality and helpfulness of their self-service content can better understand where there customers are struggling and getting frustrated. As a result, they can now see where there are problem areas and optimize self-service content appropriately.
To learn more about Zendesk’s Search Analytics capabilities go to www.zendesk.com/searchanalytics.
Zendesk is the leading provider of proven, cloud-based help desk software. For growing organizations, Zendesk is the fastest way to enable great customer service. More than 15,000 Zendesk customers, including Adobe, Sony, OpenTable and Groupon, trust Zendesk with their most valuable assets: their customers, partners, and employees. Founded in 2007, Zendesk is funded by Charles River Ventures, Benchmark Capital and Matrix Partners. Learn more at www.zendesk.com.