Quantcast

Sales Of Nokia Symbian Plunge, Surpassed By Windows Phone

March 21, 2012

Sales of Nokia‘s Symbian smartphones fell sharply over the past year, with market share of the devices plunging form 12.4 percent a year ago to just 2.4 percent today, according to data from Kantar Worldpanel ComTech.

At the same time, sales of smartphones with Microsoft Windows software surpassed those running Nokia’s Symbian, indicating progress in Nokia’s switch to Microsoft software.

Data for December through February, after the launch of Nokia’s Windows-based Lumia 800 model, revealed that Microsoft’s market share increased 5-fold to 2.5 percent in Britain, something Kantar called a milestone for Nokia’s adoption of Windows Phone 7 (WP7).

However, the market is still dominated by Google’s Android with a 48.5 percent share, and Apple with 28.7 percent, the data showed.

“There are strong signs that WP7 Nokia handsets are starting to make an impact on the European smartphone market though U.S. sales, where the Nokia brand is weaker, remain underwhelming,” said Kantar analyst Dominic Sunnebo in a statement.

“The fact that WP7 sales have overtaken Symbian based on one handset is encouraging; however, Nokia will need to expand the range quickly in order to keep up with the slew of next generation competitor products being launched in quarter two.”

Lumia 800 took 87 percent of Windows Phone sales in Britain, according to Kantar.

The U.S. market share of Windows Phone fell to 1.6 percent in the 12-week period, from 3.5 percent a year earlier.

Smartphones accounted for three quarters of all phones sold in Britain during the period, and more half of the British population now owns a smartphone, Kantar said.

Nearly half of all smartphone users in Britain said that had used GPS during the last week, and 40 percent had used their device to watch videos.  This represents a significant increase from the same period a year ago, when one-third of smartphone users used GPS and ten percent used the device to watch videos.


Source: RedOrbit Staff & Wire Reports



comments powered by Disqus