Yankee Candle Launches Summer 2012 Fragrances
SOUTH DEERFIELD, Mass., March 26, 2012 /PRNewswire/ – The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced its new fragrances for summer 2012. These new scents are inspired by one of three distinct experiences: the joy of youth, the tenderness of romance or the simplicity of the outdoors. All fragrances are available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com.
“Summer is a season all about having fun,” said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc. “Our new scents provide a delightful way to bring the best the season has to offer into your home.”
NEW SUMMER FRAGRANCES – Five scents inspired by nostalgic flowers, vibrant fruits, and seaside vistas. From the innocent allure of young love to the bold fun of exotic adventures, these scents make every day summer!
Price: $10.99 MSRP, Small Jar; $24.99 MSRP, Medium Jar; $27.99 MSRP, Large Jar
Loves Me, Loves Me Not(TM) – A fresh field daisy with pretty white petals just waiting to be pulled.
Pink Dragon Fruit – Colorful and intriguing … there’s adventure in the sweet aroma of this tropical fruit.
Wild Passion Fruit – This exotic passion fruit is blended with melon and mandarin.
Fruit Fusion(TM) – Berries, orange and lime make this sunny fruit blend refreshingly tart and sweet.
Oceanside(TM) – The warm, musky scent of calm sea air with touches of citrusy sunshine.
For more information about the inspiration behind these new scents, see the “New Summer Fragrances” video with Yankee Candle Fragrance Designer Doreen Smith.
About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 41-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 28,800 store locations; a growing base of Company owned and operated retail stores (552 Yankee Candle Stores located in 46 states and 1 province in Canada as of December 1, 2011), direct mail catalogs, and its Internet website (http://www.yankeecandle.com/). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,700 store locations and distributors covering a combined 49 countries.
Media Contacts: Karyn Martin Karen Woods 451 Marketing The Yankee Candle Company, Inc. firstname.lastname@example.org email@example.com 617-462-0108 413-665-8306 x 4391
SOURCE The Yankee Candle Company, Inc.