April 13, 2012
Instagram Jumps To 10 Million More Users In 10 Days
Earlier this week, Instagram was able to take pride in a $1 billion purchase from Facebook. Later it found solitude in its top spot in the App Store, and now the company boasts it has grown 30 percent in the past 10 days.
A couple of days after that announcement, Instagram shot up to the number one app on Apple's App Store.
Some analysts saw Facebook's acquisition of the photo sharing app as a power move to retain its top spot as a social network.
Although Instagram has just roughly about 5 percent of what Facebook does for its active user base, the photo sharing service has grown to 40 million users in just 18 months. It took Facebook, the world's largest social network, four years to hit 100 million users.
Part of Instagram's success this week is due to it unleashing itself on to Android's 500 million users through the marketplace. It ended up being the perfect storm, as Facebook purchased the app just a few days later.
Another impressive feat for the photo sharing application is that even before it became available on Google´s marketplace, over 430,000 users had signed up to download the app.
Some fans are worried that Facebook could make changes to the photo sharing service, but Michael Scissons, president and chief executive of the social marketing firm Syncapse, believes differently.
Scissons told the Washington Post that he compares this acquisition to that of Google and YouTube, saying that Facebook will most likely keep the Instagram team independent.
He said that Instagram will become a core part of Facebook, and believes the social network will do its best to keep the spirit of the photo service intact.
Facebook echoed Scissons thoughts by saying Instagram would remain a standalone photo app, appeasing users' worries that Instagram would be getting a Timeline-like makeover.
Facebook is also prepping itself for its debut on Wall Street, where analysts expects its Initial Public Offering to rake in $10 billion.
Zuckerberg said in a statement that this is the first time Facebook has ever acquired a company with so many followers, and people should not expect the company to do it again anytime soon.