Justin Timberlake Launches HomeMint With Social Commerce Company BeachMint and Designer Estee Stanley
SANTA MONICA, Calif., April 17, 2012 /PRNewswire/ — Announced today, BeachMint will launch HomeMint with Justin Timberlake and his long-time friend and interior designer, Estee Stanley. Available exclusively online, HomeMint will offer its namesake decor line, a curated selection of home goods and accessories, one of a kind finds, and art and photography from both established and up-and-coming artists.
An accomplished actor, musician and entrepreneur Justin Timberlake is also known for his creative direction with his lifestyle brand William Rast and more recently for Callaway. Timberlake commented, “HomeMint combines my love of interior design with my passion for technology and innovation to create a brand that not only offers quality products, but also a personalized shopping experience.”
HomeMint’s interior design expert and celebrated fashion stylist Estee Stanley counts some of the most high profile celebrities on her client roster, including Timberlake, with whom she has collaborated for years on his various homes.
“Justin and I have such a great collaborative relationship. For us, HomeMint is like designing our customers’ homes together – we’re sharing our creativity and expertise to create a collection for the home as I would for a client,” stated Stanley.
BeachMint CEO Josh Berman commented, “We’re excited to bring an affordable luxury home collection to our customers that combines Estee’s extraordinary portfolio of work and design experience with Justin’s impeccable aesthetic and sense of style.” President Diego Berdakin added, “HomeMint is a natural addition to our family of brands. BeachMint’s social commerce experience is about personalization and curation and there is nothing more personal than a customer’s home.”
HomeMint members will pay a low monthly fee for access to exclusive member-only pricing. Each piece in the HomeMint collection will be priced to deliver the same exceptional value customers experience with all BeachMint brands.
HomeMint will launch this Spring as the latest of BeachMint’s growing family of online brands, which includes JewelMint, by Kate Bosworth and celebrity stylist, Cher Coulter; StyleMint by Mary-Kate Olsen and Ashley Olsen; BeautyMint by Jessica Simpson and celebrity skincare expert, Nerida Joy; and ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden. As with all of BeachMint’s brands, HomeMint members will receive personalized selections each month matched to their individual taste along with exclusive content including behind the scenes peeks with Estee and Justin and expert design how-tos and celebrity home tips.
BeachMint is a venture backed social commerce company for designer-curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin. BeachMint launched their first brand, JewelMint.com, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint.com with Mary-Kate Olsen and Ashley Olsen in July 2011, BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, and ShoeMint.com with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden.