Shopatron Brands Experience Outstanding Year-Over-Year Growth In Q1 2012
SAN LUIS OBISPO, Calif., April 17, 2012 /PRNewswire/ — With continued strong same-store sales numbers in the first quarter of the new year, Shopatron brands have kicked off 2012 in a big way. After solid sales in 2011, Shopatron clients continued to outperform the market in 2012 by working with the world’s leading eCommerce provider for brands. Through ongoing conversion optimization, and continued system upgrades focused on improving customer experiences, Shopatron has been able to deliver superior online sales to its clients.
To-date in 2012, Shopatron has signed 97 new clients and launched more than 50 online stores for brands. But some of Shopatron’s existing clients are seeing even better results. For example, same-store online sales grew by 172% so far this year for Shopatron clients in the car audio industry, followed by substantial sales gains by clients in the gifts/novelty industry (up 70%), the golf industry (93%), the housewares industry (63%) and the running industry (48%).
“We pride ourselves on creating continued growth for our clients,” said Shopatron SVP of Marketing, Mark Grondin. “We do this both by optimizing our hosted websites and stores to turn more visitors into customers, and by improving back-end order processing, to get orders to customers quicker. I think the positive results show that we are succeeding.”
Recent Shopatron improvements include system upgrades like expedited order assignment, which accelerates the assignment of orders for delivery to consumers, and the updated Shopatron Customer Experience Survey, sent to all end-consumers after purchase. The new survey has shown that shoppers are not only buying more, but are happy with their buying experience. Since the launch of the survey late in 2011, 97% of shoppers noted that their desired product was “easy to buy” and 91% confirmed that they would recommend the Shopatron website they purchased on.
“Ongoing conversion testing and optimization have not hurt results either,” continued Grondin. “Our conversion testing has uncovered ways to boost visitor conversion rates by up to 29%, leading to more sales for every client on our eCommerce platform.”
To learn more about Shopatron or how your brand can sell more online while improving distribution, visit ecommerce.shopatron.com or call 866-625-5050.
Shopatron is the only eCommerce solution in the world that can increase a brand’s sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron’s retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. Visit ecommerce.shopatron.com for more details.