Last updated on April 19, 2014 at 9:20 EDT

Emailvision Appoints Michael Thompson Vice President of User Experience

April 18, 2012

NEW YORK, April 18, 2012 /PRNewswire/ –

Emailvision [http://www.emailvision.co.uk ], the international leader in software as a
service (SaaS) for online relationship marketing, today announced that Michael Thompson
has joined the company as Vice President of User Experience. A seasoned expert in
user-centered design, Michael will lead the development of innovative solutions that are
designed to ensure the highest client satisfaction with Emailvision’s software solutions.
This newly-created position represents the company’s commitment to placing usability at
the forefront of Emailvision’s overall value proposition and is the first of several
strategic hires planned for the Product Organization in 2012.

Michael brings over 20 years of experience in the field of technology with roles at
industry leading companies such as Apple, Business Objects and SAP. With product expertise
in the areas of enterprise software, consumer hardware, mobile and telecommunications
development, Michael brings a wealth of ‘UX’ design and development experience to
Emailvision. His added language fluency in English, French and Spanish also enables him to
engage with Emailvision clients in multiple markets around the world.

As Vice President of User Experience at Emailvision, Michael will champion a
user-centered approach, making this a fundamental part of the product development process.
Michael will lead Emailvision’s user experience team and together, they will develop and
implement best practices and protocols that continuously improve product usability and
client experience.

“User Experience is more than just usability testing and use of the latest front-end
technologies. It is a design philosophy puts the customer at the heart of the solution,”
commented Michael. “Our strategy will involve end-users in our product design decisions
wherever and whenever possible to ensure we fully understand their explicit requirements,
as well as those they can neither articulate nor envision.”

“Emailvision is dedicated to building software that makes our customers successful.
The users of Campaign Commander need robust software that powers their online marketing
programs, but is also enjoyable to use,” stated Senior Vice-President and Chief Product
Officer Charles Wells. “Michael’s vast career experience in product development,
user-experience, market research, marketing communications and project administration
enables him to embed UX in every part of our development organization. This is essential
as we want this ethos about user experience to permeate all parts of our product

To learn more about Emailvision’s user experience initiatives and engage with thought
leaders including as Michael Thompson, please visit the Emailvision blog at
blog.emailvision.com [http://www.blog.emailvision.com ].

About Emailvision

Emailvision powers smart email, mobile and social marketing with built-in customer
intelligence. The Emailvision mission is to provide excellence in software and services
for online relationship marketing. With offices and client service teams in 19 countries,
Emailvision delivers 500,000 campaigns every month on behalf of over 3,000 clients
worldwide. This unprecedented quality of service is driven by 12 years of research and
development and by Emailvision’s 600+ passionate employees. The company is privately owned
by Francisco Partners.


        Sherry Smith
        MWW Group for Emailvision
        Phone: +1-646-797-3139
        Email: ssmith@mww.com

SOURCE EmailVision

Source: PR Newswire