Cricket Expands into Target Locations Nationwide
SAN DIEGO, April 20, 2012 /PRNewswire/ — Cricket Communications, Inc., a leading provider of innovative and value-driven wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ: LEAP) today announced the upcoming introduction of Muve Music and all-inclusive, nationwide Cricket monthly voice products into nearly 1,600 Target stores nationwide. These products will be available beginning Sunday, April 22, and will further enable Cricket to bring its industry-leading value proposition to an expanded nationwide audience. The introduction into Target is another step in Cricket’s major retail expansion, begun in 2011, that will result in Cricket products and services being available to more consumers across the country.
Cricket’s fast-growing music service Muve Music(1), that is winning the praise of customers and critics alike, will headline the selection of Cricket’s products and services in Target. At launch, two smartphones will be available with Muve Music. The full-feature Samsung Vitality smartphone will be available for $99.99 (MSRP). In addition, Muve Music will be available on the popular ZTE Score smartphone for $69.99 (MSRP).
With the Muve Music Smartphone rate plan, Target guests will enjoy unlimited song downloads, ringtones, and ringback tones, as well as nationwide calling; unlimited text, picture, video messaging and 3G mobile data; mobile video; data back-up, and 411 assistance all for just $55 per month.
For more information about Muve Music, visit www.muvemusic.com, and for Cricket’s dynamic device lineup, visit www.mycricket.com. For the latest Cricket news and updates online, follow us on Facebook and Twitter.About Cricket
Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts serving more than 5.9 million customers. Cricket offers wireless voice and mobile data services over the latest, high-quality, all-digital 4G (LTE) and 3G CDMA wireless networks. In 2011, Cricket launched its award-winning Muve Music® product, the first music service designed for a wireless phone that now has more than 500,000 customers. Cricket’s innovative products and services are available at Cricket branded retail stores, dealers, national retailers and at www.mycricket.com. For more information about Cricket, please visit www.mycricket.com.
(1) 500,000 customers as of December 31, 2011
SOURCE Cricket Communications, Inc.