Qihoo 360 Announces Partnership with Unity Technologies
BEIJING, April 20, 2012 /PRNewswire-Asia/ — Qihoo 360 Technology Co. Ltd. (“Qihoo 360″ or the “Company,” NYSE: QIHU), a leading Internet company in China as measured by active user base, and Unity Technologies (the “Unity”), the creator of Unity3D, have reached an agreement to form a partnership that enables Chinese Internet users to seamlessly access Unity3D-powered 3D games through 360 browsers.
Qihoo 360 will distribute the Unity Web Player initially to the over 240 million users of its 360 Safe Browser and then to its entire user base of 400 million. This will enable Unity games to be played seamlessly in the 360 Safe Browser on any website, including 360 Game Center, one of the top web game portals in China.
Qihoo 360 and Unity will also introduce Unity’s popular 3D engine and development tools to Chinese developers. With one million registered developers worldwide, Unity is an intuitive and flexible development platform used to make creative and interactive 3D content and deliver the best 3D games and applications for the Internet, PCs, Macs, iOS and Android devices, and gaming consoles.
“This is an excellent opportunity to corner the market for Unity-powered web games throughout China,” said David Helgason, CEO of Unity Technologies. “Having a strong partner like Qihoo 360 distribute the Unity Web Player across their user base will introduce new customers to our developers and solidify the global importance of Unity.”
“This partnership is a great opportunity to enhance our users’ web game experiences,” said Hongyi Zhou, Chairman and CEO of Qihoo 360. “We look forward to working with Unity to provide safe and exciting gaming experiences for our users across various platforms.”
About Unity Technologies
Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The “author once, deploy everywhere” capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 750,000 registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, Denmark, Lithuania, Sweden, the United Kingdom, Japan and Korea. For more information, visit: http://unity3d.com.
About Qihoo 360
Qihoo 360 Technology Co. Ltd. (NYSE: QIHU) is a leading Internet company in China as measured by its active user base. The Company is also the number one provider of Internet and mobile security products in China as measured by its user base, according to iResearch. Qihoo 360 also provides users with secure access points to the Internet via its market leading web browsers and application stores. The Company has built one of the largest open Internet platforms in China. Qihoo 360 monetizes its massive user base primarily through online advertising and through Internet value-added services on its open platforms.
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SOURCE Qihoo 360 Technology Co. Ltd.