Last updated on April 18, 2014 at 5:21 EDT

Infosys and WPP Unveil the First Comprehensive Cloud-Based Platform That Simplifies Digital Marketing – Infosys BrandEdge(TM), in Partnership With Fabric, a WPP Company

April 23, 2012

BANGALORE, India, LONDON and NEW YORK, April 23, 2012 /PRNewswire/ –

Three leading Global 200 companies are leveraging the platform to accelerate

digital engagement

Infosys, the global consulting, outsourcing & technology leader, and WPP, the world’s
largest communications services group, today unveiled Infosys BrandEdge(TM) in partnership
with Fabric, a WPP company. This first-of-its-kind comprehensive cloud-based offering
simplifies digital marketing by bringing together integrated marketing and technology
expertise on a single unified platform. It transforms the full spectrum of digital
marketing activities including creation and management of digital properties, data
management, coordination with multiple partners, and campaign execution

The platform was launched by S D Shibulal,Chief Executive Officer and Managing
Director, Infosys and Sir Martin Sorrell, Chief Executive Officer, WPP at the newly
inaugurated Infosys Experience Center in London.

Digital marketing has become extremely complex and fragmented given the nature of
campaigns that are executed today. High quality of consumer analytics is critical for
faster decision making and seamless campaign execution – across multiple geographies and
languages, working with multiple agencies and targeting consumers across channels. Infosys
BrandEdge(TM), in partnership with Fabric, a WPP company, is designed to provide a single,
flexible solution for large-scale organizations to simplify this complexity.

Powered by an underlying BLUE framework, the platform comprises four modules that
enable marketers to efficiently BUILD digital assets, effectively LISTEN to andUNDERSTAND
target segments and easily ENGAGE consumers across a wide array of digital channels.

        - BUILD: Helps marketers create, manage, and reuse digital properties
          efficiently. It brings together internal and external stakeholders on a single
          platform to collaborate seamlessly, reducing time-to-market by up to 40 percent and
          costs by up to 30 percent.
        - LISTEN: Integrates, owned and earned digital asset data, with CRM data and
          other third-party data sources to allow organizations to set measurement, privacy and
          security standards and control this data. This unified view of the consumer can be
          made available in real-time across the organization and can be shared with other
          toolsets or services such as media buying or advertisement serving technologies.
        - UNDERSTAND: Provides advanced intelligence to analyze consumer behavior across
          multiple digital channels. The fine-grained, interactive and consumer-centric reports
          enable marketers to improve targeting of existing consumers. The real-time and bespoke
          analytics help identify new segments faster.
        - ENGAGE: Helps marketers maintain homogeneity in communication across digital
          channels. It provides a common gateway to a catalogue of pre-integrated marketing
          tools to connect with consumers across a range of digital channels, such as email,
          social media and advertisement gateways.

Offered in the Cloud, the platform is available in a subscription-based, pay-per-use
model. This will enable marketers to convert their capital expenditure into variable
operational expenditure while embracing the latest advances in technology and marketing.

S. D. Shibulal, Chief Executive Officer and Managing Director, Infosys said: “As
organizations work towards building tomorrow’s enterprise, they must deliver personalized
products and services to an informed and discerning digital generation. Infosys
BrandEdge(TM), in partnership with Fabric, is a unique platform that provides the agility
needed to tap the true potential of digital marketing, accelerate consumer engagement and
drive growth. With our deep industry experience, drawn from working with over 600 clients
across domains, and proven cutting-edge technology leadership, we are uniquely positioned
to develop offerings such as InfosysBrandEdge(TM) and drive innovation-led growth for our

Sir Martin Sorrell, CEO of WPP, said: “It seems to us that clients are seeking simpler
solutions in an increasing complex marketing world. The application of technology and data
analytics to accelerate effectiveness and efficiency is well established. However, the
traditional approaches of technology and marketing rarely speak the same language. Infosys
BrandEdge(TM), in partnership with Fabric, a WPP company, provides a comprehensive
solution to bridge this divide and help our clients create unique personal experiences for

Additional Links

Infosys BrandEdge Website [http://www.infosys.com/brandedge ]

Infosys Edge Website [http://www.infosys.com/edge/pages/index.aspx ]

IDC Whitepaper [http://www.infosys.com/brandedge/resources/Pages/index.aspx ]

Fabric Website [http://www.fabricww.com ]

WPP Website [http://www.wpp.com ]


About Fabric

Fabric WorldWide Ltd is a specialist technology company and provider of WPP’s client
side platform. Our technology is based around The Fabric client-side DMP and Marketing
Operating System, which allows marketing data and ways using this data to deliver relevant
communication programs to be consistent across channels, and across different parts of the
client’s organization. The purpose of the business is to enable clients to use the
consumer signals from digital channels faster, more intelligently and more centrally in
their business

About Infosys

Many of the world’s most successful organizations rely on the 150,000 people of
Infosys to deliver measurable business value. Infosys provides business consulting,
technology, engineering and outsourcing services to help clients in over 30 countries
build tomorrow’s enterprise. For more information about Infosys (NASDAQ: INFY),

Safe Harbor

Certain statements in this release concerning our future growth prospects are
forward-looking statements, which involve a number of risks and uncertainties that could
cause actual results to differ materially from those in such forward-looking statements.
The risks and uncertainties relating to these statements include, but are not limited to,
risks and uncertainties regarding fluctuations in earnings, fluctuations in foreign
exchange rates, our ability to manage growth, intense competition in IT services including
those factors which may affect our cost advantage, wage increases in India, our ability to
attract and retain highly skilled professionals, time and cost overruns on fixed-price,
fixed-time frame contracts, client concentration, restrictions on immigration, industry
segment concentration, our ability to manage our international operations, reduced demand
for technology in our key focus areas, disruptions in telecommunication networks or system
failures, our ability to successfully complete and integrate potential acquisitions,
liability for damages on our service contracts, the success of the companies in which
Infosys has made strategic investments, withdrawal or expiration of governmental fiscal
incentives, political instability and regional conflicts, legal restrictions on raising
capital or acquiring companies outside India, and unauthorized use of our intellectual
property and general economic conditions affecting our industry. Additional risks that
could affect our future operating results are more fully described in our United States
Securities and Exchange Commission filings including our Annual Report on Form 20-F for
the fiscal year ended March 31, 2011 and on Form 6-K for the quarters ended September 30,
2011 and December 31, 2011.These filings are available at http://www.sec.gov. Infosys
may, from time to time, make additional written and oral forward-looking statements,
including statements contained in the company’s filings with the Securities and Exchange
Commission and our reports to shareholders. The company does not undertake to update any
forward-looking statements that may be made from time to time by or on behalf of the

        Infosys Press Office:

        Asia Pacific
        Joya Ahluwalia [joya_ahluwalia@infosys.com ]

        Infosys Press Office: EMEA
        Shamima Begum [SBegum@GolinHarris.com ]

        Infosys Press Office:
        Danielle  D'Angelo [Danielle_Dangelo@infosys.com ]

        Fabric Press Office
        Chris Perry [Chris.perry@fabricww.com ]

SOURCE Infosys Ltd

Source: PR Newswire