Last updated on April 17, 2014 at 21:23 EDT

Research Now Earns Respected TRUSTe Email and Web Privacy Seal of Approval

April 23, 2012

LONDON, April 23, 2012 /PRNewswire/ –

Research Now, the leading global online sampling and data collection company, has
announced that it has recently received the well-respected TRUSTe Email and Website
Privacy Seal of Approval for its Valued Opinions panel in the United Kingdom. Research Now
joins over 5,000 companies committed to building consumer trust online through
participation in the TRUSTe Privacy Seal programme.

“The new certification is evidence of our commitment to not only be compliant with
European privacy laws and meet all necessary requirements for safely collecting personal
data and opinions through market research surveys, but also to implement best practices
that go beyond this,” said Thomas Lapperger, Vice President of Panel Marketing and
Customer Relationship Management at Research Now.

To achieve this certification, the Valued Opinions Panel
[http://www.valuedopinions.co.uk/privacy-policy ] had to undergo a very thorough review of
its privacy policy and practices to ensure the programme is compliant with TRUSTe’s strict
requirements, including transparency, accountability and choice regarding the collection
and use of panelists’ personal information. Furthermore, through its Email Privacy Seal,
TRUSTe reinforces the Valued Opinion programme’s commitment to good email practices by
certifying email disclosures, reputation and unsubscribe policies.

Lapperger continued: “In times when online privacy becomes even more important for
internet users, we are doing everything we can to ensure the survey experience is safe for
our valued panel members. Receiving the TRUSTe Privacy Seal demonstrates our commitment to
maintaining the strictest of privacy standards based on transparency and trust, and we
will continue to work with TRUSTe to uphold these standards for our consumer panels

TRUSTe’s mission as an independent third party is to accelerate online trust among
consumers and organisations globally through its leading privacy trust mark and innovative
trust solutions. The TRUSTe seal is a signal to consumers that a website is safeguarding
their personal information and values their online privacy.

About Valued Opinions

Owned and operated by Research Now, Valued Opinions is a consumer research panel made
up of individuals participating in market research surveys and online polls
[http://www.valuedopinions.co.uk/earn ] in exchange for rewards. Through various
partnerships with popular international retailers, Valued Opinions’ members can take part
in reward surveys to earn and redeem credits for gift vouchers accepted online and in
stores. Members also have the opportunity to donate rewards to charitable causes if they
choose. For more information, visit http://www.valuedopinions.co.uk.

About Research Now

Research Now is the leading global online sampling and online data collection company.
With over 6 million panelists in 38 countries worldwide, Research Now enables companies to
listen to and interact with real consumers and business decision makers in order to make
key business decisions. Research Now offers a full suite of data collection services,
including paid for online surveys [http://www.valuedopinions.co.uk/service-information ]
and social media sampling, and operates leading opinion panels around the world. The
company has a multilingual staff located in 24 offices around the globe. Visit
http://www.researchnow.com to learn more about market research
[http://www.valuedopinions.co.uk/about ].

About TRUSTe

TRUSTe is the leading online privacy solutions provider and provides a broad suite of
privacy services to help businesses build trust and increase engagement across all of
their online channels – including websites, mobile applications, advertising, cloud
services, business analytics and email marketing. Over 5,000 online properties including
those from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide and
Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements.

        PR Contact:
        Ms R Hay
        Executive Digital Marketing
        Research Now
        39 York Road
        United Kingdom


SOURCE Research Now

Source: PR Newswire