Tim Cook Pulls No Punches With Windows 8
April 25, 2012

Tim Cook Pulls No Punches With Windows 8

Michael Harper for RedOrbit.com

“You can converge a toaster and a refrigerator, but those aren´t going to be pleasing to the user.”

With a one-liner that´s already making headlines, Tim Cook, CEO of the World´s Most Valuable Technology Company, expressed his disinterest in Apple combining their tablet computing with their laptop computing. Another popular West Coast computing company will be doing this very same thing with their new operating system, which is expected to be released this year.

“We are not going to that party, but others might from a defensive point of view.”

Windows 8 is expected to run on both tablets and PCs, a move Microsoft hopes will bring the two computing experiences closer together. In their earnings call yesterday, Tim Cook said there were no plans to combine the MacBook Air with the iPad into one computing experience.

“Anything can be forced to converge,” Cook said.

“But the problem is that the products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn´t please anyone.”

Apple has never pulled any punches when it came to their expectations for iOS and the devices which run it. Mac OSX and iOS have always been different in attitude and philosophy. As such, each platform excels in areas where the other can´t or won´t. As an example of Apple´s early distinction between the two platforms, Appleinsider.com has posted a screen shot from Apple.com when the iPad was originally introduced. Showing a pair of hands pinching a photo album and another pair of hands using the iPad as a game controller, the title reads, “No intent to emulate a mouse or its conventional user interface.”

In their earnings call, Cook cited market research firms such as IDC, Gartner and Forrester, noting they all expect tablets to reach 300 million units in just 3 years. Cook also said he sees great potential in their ultra-slim laptop, the MacBook Air, saying, “we continue to innovate in that product. But I do think that it appeals to someone that has a little bit different requirements.”

Cook still believes the two markets and two devices are capable of standing on their own and needn´t be combined to make each other better.

“You wouldn´t want to put these things together because you end up compromising in both and not pleasing either user. Some people will prefer to own both, and that´s great too. But to make the compromise of convergence, we´re not going to that party.”

Tim Cook also said the company is still betting big on the tablet market, saying, “Our view is that the tablet market is huge.”

According to Cook, Apple knew during internal testing that the tablet market would be huge even before they released their groundbreaking iPad, setting the standard just out of their competitors reach.

Now, the iPad has sold 67 million units since its initial launch in 2010, a number Cook said took Apple 24 years to reach selling Macs.

As for Microsoft, they plan to show off a functional demo of their Windows 8 this June, a year and a half after announcing their plans to combine the operating system to run on both tablets and PCs.

Microsoft´s spokesman Frank Shaw responded to Cook´s comments in a tweet; “Must be a typo, It´s not a toaster/fridge. It´s a toaster/oven. Those seem pretty popular. Just saying. #win8 #toasterovenFTW”