Apple Announces 2012 WWDC Conference, Sells Out In 2 Hours
Michael Harper for RedOrbit.com
The rush of wind you just felt was the hoards of Mac OS X and iOS developers rushing to get their tickets and travel accommodations for this year’s Apple World Wide Developers Conference (WWDC).
The price for admission to this Apple conference is $1,599, just as it’s been the previous two years. Apple bumped up the price per ticket in 2010 when the conference began to sell out instantly. This markup in ticket price hasn’t slowed down developers however, as tickets for WWDC 2012 sold out before the ink could dry on many articles about the early morning news. Dates for this year’s conference were released at 8:30am ET. Tickets were sold out by 10:30 ET, just as many were waking up on the West Coast.
As usual, Apple has been waiting to announce the exact days of the conference, causing those who wish to attend to wring their hands with a fevered nervousness. Now, those developers who were able to purchase a ticket have only 6 weeks and 5 days to prepare themselves for the conference.
Developers will have an opportunity to meet with Apple engineers and work with them directly as they build and create their apps. These engineers will be available to answer questions and share their knowledge—a huge resource for developers young and old alike.
“We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apples senior vice president of Worldwide Marketing in a press release.
“The iOS platform has created an entirely new industry with fantastic opportunities for developers across the country and around the world.”
Another popular installment at WWDC is the Apple Design Awards, which highlights and showcases the best and most outstanding apps for both the OS X and iOS platforms. Previous Apple Design Award winners include popular apps such as Cut the Rope, Delicious Library 2 and Starwalk Interactive Astronomy Guide.
Apple is also offering scholarships to 150 student developers age 13 and up. Each scholarship winner will receive one ticket to the developer’s conference. The application deadline for this scholarship program is approaching quickly—May 2.
According to the press release issued today, activities at WWDC 2012 will include:
- More than 100 technical sessions presented by Apple engineers on a wide range of technology specific topics for…the latest iOS and OS X technologies.
- 100 hands-on labs staffed by more than 1,000 Apple engineers providing developers with code-level assistance
- engaging and insightful lunchtime sessions
Those licensed developers who did not get their tickets in time—or couldn’t afford the $1,599 price tag—will be able to watch all the technical sessions from the Apple website as soon as they are available, usually within a few weeks.
While WWDC is a great place for developers to meet with one another, part of what makes the conference so exciting are the keynote presentations. Steve Jobs used the keynote presentation as a way to announce new iPhones, such as the 3G models and the iPhone 4. This year’s keynote event has not been announced yet. However, some expect Apple to use it as a platform to discuss their new Mountain Lion and iOS 6 platforms, while others say they will use this time to announce a new iPhone.
As is always the case with new Apple products, no one knows for sure until Apple decides to make an announcement.