America’s Finest Pet Doors Redesigns Website to Expand E-Commerce Offerings
Online retailer & manufacturer of residential dog doors and cat doors introduces new website platform with enhanced user experience.
San Luis Obispo, CA (PRWEB) April 26, 2012
America’s Finest Pet Doors, the authority in dog doors and cat doors for walls, windows, and residential entryways, recently announced the launch of their upgraded and freshly designed website, http://www.petdoors.com. The San Luis Obispo-based organization has been designing and manufacturing pet doors and parts for over forty years. The recent website upgrade reflects the innovative approach Patio Pacific has always taken in providing pioneering pet door products and solutions.
While looking to take the business to the next level, Pet Doors recently engaged with a Baltimore-based ecommerce firm for a comprehensive site redesign and as a way to leverage digital marketing strategies.
The website redesign was not directed solely at aesthetic improvements, but included a full platform upgrade to Magento Enterprise, which enhances site functionality and user experience. The redesign incorporates e-commerce best practices, including an upgraded navigational structure and strong calls-to-action, to simplify and enhance the online shopping experience. Aesthetic adjustments, expanded product imagery, and a striking color palette provide a visually appealing interface.
Alan Lethers, founder of PetDoors.com and parent company Patio Pacific, has marketed and overseen production on pet doors for sliding glass doors since the mid-1970s. Lethers’ company has evolved from one niche product to a full line of pet door solutions that can be installed in windows, walls, screen doors, and conventional doors around the home. Pet Doors’ standout innovation, the Endura Flap, has revolutionized modern pet door technology.
Lethers optimistically looks towards the future of PetDoors.com. “We hope customers will find the upgraded features and functionality beneficial for the shopping experience. We strive to provide the best pet door products along with exceptional service, and feel the new site offers extensive information to help customers choose the right pet door. We are proud of the products we manufacture and promote, and look forward to the opportunities that our online store will bring.”
While the company still has headquarters in San Luis Obispo, California, PetDoors.com makes the 36-year-old Patio Pacific brand available for online shoppers around the globe.
About Patio Pacific:
Founded by Alan Lethers in 1976, Patio Pacific – the parent company of America’s Finest Pet Doors and PetDoors.com – manufacturers and distributes dog doors and cat doors online.
Lethers’ initial break into the market came with a new type of pet door–the ‘panel’ pet door for sliding glass door. This new product, the ‘Instant’ Pet Door, was the first of it’s kind to offer an adjustable height capability that was necessary because of the varying dimensions of sliding glass door tracks.
Over three decades later, Patio Pacific & America’s Finest Pet Doors have risen from a niche prototype & market to become one the nation’s premier retailers & trusted manufacturer of doors for dogs & cats.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/4/prweb9436286.htm