Less Dough, More Pizza
LONDON, May 2, 2012 /PRNewswire/ –
- One pizza voucher downloaded every five seconds in the UK - Two thirds of Brits have cut down the amount they spend dining out
Pizza restaurants have never been more popular, despite recession-hit Brits slashing
the amount they spend on dining out.
Recent research* commissioned by VoucherCodes.co.uk, suggests nearly two thirds (61
per cent) of consumers have reduced the amount of money they spend when eating out over
the last 12 months. However, despite this tightening of belts across the country, pizza
seems to be one treat Brits are unwilling to give up, with millions heading online to
download record numbers of restaurant vouchers.
Analysis from VoucherCodes.co.uk reveals pizza vouchers are amongst the most popular
offers on the site, with one downloaded every five seconds by UK consumers – a figure that
has jumped by 251 per cent over the last three years. In fact, the site has seen over six
million pizza and Italian restaurant vouchers downloaded over the past twelve months
This equates to the UK downloading:
- 500,000 pizza vouchers a month - 16,400 pizza vouchers a day - One pizza voucher every 5 seconds
This huge rise in demand for Italian food is not only great news for UK restaurants,
but also for consumers. The majority of leading chains are in buoyant health despite the
challenging economic climate and many are offering great deals as they battle for
consumers’ hard earned cash.
Top restaurant deals Zizzi Exclusive 2 Courses GBP10.95 or 3 Courses GBP13.95 at Zizzi http://www.vouchercodes.co.uk/zizzi.co.uk Expires 13/05/2012 Strada Exclusive 20% off Your Total Bill at Strada http://www.vouchercodes.co.uk/strada.co.uk Expires 13/05/2012 Pizza Express 25% off Your Food Bill at Pizza Express http://www.vouchercodes.co.uk/pizzaexpress.com Expires 10/06/2012
Duncan Jennings, co-founder of VoucherCodes.co.uk says: “Pizza vouchers were one of
the original money-off deals and are still hugely popular today, with millions using them
to make their money go further. Italian food is quick, accessible and relatively cheap so
it’s no surprise to see it growing in popularity at a time when consumer finances are
severely stretched. It’s great to see so many people defying the downturn. It just goes to
show that although times are tough for consumers, checking online for deals and discounts
really can boost their spending power and allow them to enjoy the things they love.”
Notes to editors:
* YouGov surveyed 2054 adults between 24th and 26th January 2012. The survey was
carried out online. The figures have been weighted and are representative of all UK adults
About VoucherCodes.co.uk [http://www.vouchercodes.co.uk ]
VoucherCodes.co.uk brings together the best voucher codes, 2-for-1 restaurant
vouchers, printable vouchers, deals and sales for hundreds of leading online stores to
help save you more money.
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help save them money.
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For further information please contact: Duncan Skehens PR Manager VoucherCodes.co.uk [http://www.vouchercodes.co.uk ] Tel: +44(0)20-3597-7495 Email: duncan.s@VoucherCodes.co.uk