2020 – Top 10 Predictions for Loyalty Marketing and Tomorrow’s Consumer

May 4, 2012

Marketing is all about understanding your customers and staying ahead of the game. Be the first to learn tomorrow’s trends.

Cincinnati, OH (PRWEB) May 04, 2012

Marketers are faced with the challenges of the always-on customer looking for personalization, real time attention through their channel of choice. This is the new 21st century dilemma and the marketer who figures it out first will end up on top.

“A little bit of right information, just a little bit beforehand—whether it is a couple of seconds, minutes or hours—is more valuable than all the information six months later“¦this is the two second advantage,” Vivek Ranadive´, Founder and CEO TIBCO

Matt Howland, Vice President at TIBCO Loyalty Lab will present a webinar, 2020 — Top 10 Predictions for Loyalty Marketing and Tomorrow´s Consumer, on Thursday May 10, 2012 at 1 PM EST. Hosted by Loyalty 360- the Loyalty Marketers Association, this webinar will speak to how will customer loyalty be cultivated in the year 2020? This presentation will share 10 trends in marketing that will shape tomorrow´s customer experience. From big data to real-time predictive analytics, new POS to mobile, social to location – what will drive customer loyalty? Attend this forward looking session and find out.

At TIBCO Loyalty Lab, Matt Howland has led the design and successful deployment of more than 60 loyalty programs for some of the world´s largest brands. Matt´s previous role was CTO of Loyalty Lab, where he led the architecture and operations of the company´s core SaaS offerings, which process more than 5 billion transactions per year and support more than 250 million loyalty members.

Since the acquisition of Loyalty Lab by TIBCO Software in December of 2010, Matt´s has been enjoying the convergence of Loyalty Lab´s expertise and platform with TIBCO´s real-time, event-driven and analytics technology and what the combination has to offer the market.

Prior to joining TIBCO Loyalty Lab, Matt led a consulting firm that designed and scaled custom enterprise solutions for several Fortune 500 companies and government agencies. Earlier in his career, he served as a technical architect at DefenseWeb Technologies, delivering some of the first web-based information platforms to the US Department of Defense.

Please join Loyalty 360 and TIBCO for this insightful webinar.

Click Here to Register.

TIBCO Software Inc. is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it’s efficient claims or trade processing, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage — the ability to capture the right information, at the right time, and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes, people, and data in real time.

About Loyalty360

Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.


Lynne Stephenson


513-800-0360 x 115

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/5/prweb9472169.htm

Source: prweb

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