2 Million Strong, Chili’s Celebrates Facebook Fan Milestone With “Molten Giveaway”
DALLAS, May 8, 2012 /PRNewswire/ — Chili’s® Grill & Bar reached another social media landmark by achieving 2,000,000 “Likes” by guests, fans and enthusiasts on the brand’s Facebook page. For three years, Chili’s fun-spirited attitude has attracted fans with sweet posts, tasty offers and pictures of delicious food and beverages. Now, Chili’s is sharing in the fun by giving a tempting reward to the brand’s many fans. As a thank you, next week from Monday, May 14 through Thursday, May 17, more than 2,000,000 Chili’s fans can receive a free Molten Chocolate Cake, or other dessert of their choice, when they redeem a coupon available through the new Facebook Offers platform.
To claim the offer, guests simply visit Chili’s Facebook page at www.facebook.com/chilis and click ‘Get Offer’ from the top-most status update by Chili’s. Facebook will send an email with the coupon to the email address linked to the fan’s Facebook account. To redeem, guests can either print the coupon or show the offer via smart phone to their Chili’s server.
Chili’s celebrated reaching 1,000,000 Facebook fans in Aug. 2011 with a party at ChiliHeadquarters honoring one of the brand’s biggest advocates. Now, only nine months later, Chili’s is proud to have more than 2,000,000 loyal Facebook fans engaging with the brand each day.
Chili’s Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili’s offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at more than 1,500 locations in 31 countries and two territories. Brinker’s wholly-owned restaurant brands include Chili’s® Grill & Bar, and Maggiano’s Little Italy®. Brinker also holds a minority investment in Romano’s Macaroni Grill®. Follow news about Chili’s on Facebook at www.facebook.com/chilis, @Chilis on Twitter and on YouTube at www.youtube.com/chilis. For more information, please visit www.chilis.com.
SOURCE Chili’s Grill & Bar