RIM Hires Chief Marketing And Operating Officers
May 8, 2012

RIM Hires Chief Marketing And Operating Officers

Research In Motion (RIM) said on Tuesday that it has hired two industry veterans as its chief marketing and operating officers.

RIM said Kristian Tear, who served at Sony Mobile Communications as executive vice-president, will be the new COO.

The new CMO will be Frank Boulben, RIM said, who was the former executive vice-president of strategy, marketing and sales for LightSquared.

“Kristian and Frank bring extensive knowledge of the rapidly changing wireless global market and will help RIM as we sharpen our focus on delivering long-term value to our stakeholders,” Thorsten Heins, RIM's president and chief executive officer, said in a press release.

“Most importantly, both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.”

The company said in a statement that Tear will oversee “all operational functions for handhelds and services, including research and development, products, global sales, manufacturing and supply chain."

RIM said the two will help out the company as it focuses on expanding its global customer base and preparing for the launch of its new operating platform.

The BlackBerry 10 platform is considered to be an important part of RIM's attempt to compete against competitors like Apple and Google.

“We all know how fast the mobile arena evolves and with the BlackBerry 10 platform,” Boulben said in a statement. “I believe RIM will once again change the way individuals and enterprises engage with each other and the world around them. I could not resist the opportunity to be part of that transformation.”

The BlackBerry 10 OS prototype was given to developers in hopes of getting them onside and writing applications for the system, but it won't hit the market for several months.

Heins said plans are to move forward with developing its operating system and unveiling new devices later this year.

“RIM is an important player in the mobile industry and I am excited to be a part of its future,” Tear said.

“I look forward to working with the talented RIM employees and harnessing their ingenuity and creativity for the benefit of more than 77 million BlackBerry users around the world. I also look forward to helping RIM attract a brand new generation of BlackBerry users.”