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Analytics and Data Visualization Converge in partnership between Cardinal Path and Klipfolio.

May 9, 2012

New partnership centered on delivering online marketing metrics using web and mobile accessible BI dashboards.

Ottawa, Canada (PRWEB) May 09, 2012

Klipfolio Inc. today announced a new partnership with leading online marketing analytics firm, Cardinal Path. Cardinal Path is one of the largest digital performance measurement firms in North America, committed to helping clients leverage their web, mobile, social media, email and search optimization initiatives to convert visits to value, and prospects into customers. The new partnership is centered on providing a presentation layer for Cardinal Path’s web analytics expertise using Klipfolio Dashboard for web and mobile. Klipfolio’s web and mobile BI dashboard visualizes data and displays KPIs on any Internet-enabled device making online marketing analytics ubiquitously available.

“The partnership with Klipfolio will help us provide our clients with a device-independent tool to visualize their data in an easy-to-grasp, customizable, and compelling format that is tailored to their business needs,” stated Alex Langshur, Senior Partner at Cardinal Path. “The visual presentation of data against business-specific KPIs will help our clients to draw additional insights from the data and make better, more effective marketing decisions.”

“We are privileged to be working with the team at Cardinal Path,” says Allan Wille CEO and President of Klipfolio. “By leveraging their analytics expertise with our data visualization tools, we are simplifying the delivery of critical business data, which ultimately improves the ROI of online marketing campaigns.”

About Cardinal Path

Cardinal Path is one of the largest digital intelligence and measurement consulting firms in North America. The firm has offices in Phoenix, Boston, Chicago, San Francisco, Ottawa and Vancouver. Cardinal Path leverages its strategic partnerships with global leaders including Google and Adobe to provide its clients with comprehensive consulting, training and global best practices in the fields of web analytics, usability testing, search engine marketing and optimization.For more information, visit http://www.cardinalpath.com

For media inquiries only, please contact: Michael Prouty / Marketing Manager for Cardinal Path

(613) 232-8500 x111

mprouty(at)cardinalpath(dot)com

About Klipfolio Inc

Klipfolio develops Klipfolio Dashboard — the KPI Dashboard— to help the Fortune 1000 increase the visibility of key performance indicators for informed decisions that improve performance and profitability. Klipfolio Dashboard is the only enterprise dashboard that presents information where it’s always visible and actionable. Clients include Intel, Staples, Aviva, Baxter Healthcare, and Lufthansa.

For more information visit http://www.klipfolio.com, call +1.877.233.6149 US and Canada or+1.613.233.6149 Worldwide, or email sales(at)klipfolio(dot)com.

For media inquiries only, please contact:

Allan Wille

+1 613 233 6149

press(at)klipfolio(dot)com

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebweb-analytics-converges/with-cloud-mobile-bi/prweb9483501.htm


Source: prweb