EMC Breaks Open its Innovation Floodgates
May 22, 2012

EMC Breaks Open its Innovation Floodgates

The world´s largest data storage, security and virtualization hardware and software company, EMC, has introduced “MegaLaunch II”, or, 42 new products and services at its on-going trade show, EMC World 2012, reports Chris Preimesberger for eWeek.

EMC isn´t unveiling any large landmark-type products, more like a few dozen small and midsize ones. “This year´s EMC World isn´t just about the sheer volume of announcements; it´s about impact all over the portfolio,” Enterprise Strategy Group founder and Senior Analyst Steve Duplessie explained to Preimesberger.

“The company, already booming, clearly isn´t sitting still anywhere. It´s impressive, to say the least.”

With all of these products and services available, EMC is highlighting its push to move enterprises from conventional data center hardware and software to a hybrid cloud model. The refresh includes products across EMC´s entire storage, backup, virtualization and management catalog.

Pat Gelsinger, EMC president and chief operating officer, spoke on some of the highlights of these product announcements. Gelsinger didn´t dismiss the possibility of cloud-based storage becoming a dominant force in the enterprise.

“It´s interesting but not dramatic. It hasn´t replaced private storage by any means. Most of the volume is being driven by consumer services. Enterprise use is being driven by test and dev. People go, ℠It´s an easy way to experiment, but they don´t really do anything serious there,” Gelsinger told Charles Babcock and Chris Murphy of Information Week.

Gelsinger was asked if cloud storage pricing from the likes of Amazon has changed the conversations EMC has with enterprise customers, and if they´re using that for leverage.

“Now, I can go out and get the rate card from Amazon or other services. It´s a yardstick my customers will ask about, right? We have to be able to say, ℠Here´s our cost model. Here´s how much it will cost if you put it in your data center.”

“Don´t forget the triple replication and two sites for redundancy and the networking costs and put the full cost model together. Let´s look at what it would be if you did it internally versus trusted cloud providers,” Gelsinger responded.

In September of last year, EMC laid out a goal to become a 100 percent fully virtualized company. Gelsinger responded to how well that was going with, “Today we sit at 86 percent virtualized. Come the end of July, we´ll be sitting in the mid-90s. We have a major upgrade of our internal systems to new SAP applications, conversion to virtualized databases and such.”

“By the end of July, we will be operating IT as a service for EMC internally. We´ll have a few legacy systems that will not be running virtualized in a software defined data center, but very few. We´ll be operating internal IT mechanisms for self provisioning, automation of infrastructure and labs, business intelligence and big data environments. “

EMC´s Isilon division, for big batch-type media and scientific storage announced a new OneFS scale-out NAS operating system that it has code-named Mavericks. EMC says that OneFS will offer better data protection, system performance and interoperability. It is expected to become available in the next few weeks.

There´s a new suite of enhancements to EMC´s Atmos Cloud platform for use in managing big data workloads in large, globally distributed cloud storage environments. The company also announced new Atmos Cloud Accelerators that speed up data movement in and out of Atmos-powered clouds.

These new performance improvements stem from the availability of Intel´s latest cool-running, power-saving, multicore Ivy Bridge x86-type processors.