Sandvine CTO: Netflix Traffic Share Has Peaked
Increased competition from Hulu, Amazon Prime and MSO-branded streaming
services
BOSTON, MA, May 23, 2012 /CNW/ – During a CIO panel discussion on
business intelligence yesterday at The Cable Show, Sandvine’s chief
technology officer, Don Bowman asserted Netflix has hit its peak and
other video services are gaining traction. As documented in Sandvine’s
Global Internet Phenomena report, Bowman revealed that Netflix represents 33% of peak downstream traffic on US cable networks but
projects a declining percentage as early as next year.
“The market for online video was realized through the success of
Netflix. Service providers and content providers like HBO GO are moving quickly to regain some of the real-time streaming share with
their own services,” said Don Bowman, CTO Sandvine. “Business
intelligence is a critical element in staying ahead of the curve. The
drive for thorough analytics that gauge the application make-up of
cable networks has never been more important. Service providers want an
accurate network view today so they can make strategic decisions for
tomorrow.”
As part of its business intelligence offerings, Sandvine’s Network Analytics product provides a series of organized dashboards including a Real-Time
Entertainment Dashboard that can provide quality metrics on streaming
video such as duration, display characteristics and transport quality.
“One of the most pressing issues for CSPs is how to manage over-the-top
(OTT) video, and business intelligence helps address that need,” said
Jeff Cotrupe, Global Program Director, ACEM and OSSCS, Stratecast |
Frost & Sullivan. “Stratecast cannot recommend more strongly that the
time is now for business intelligence and Sandvine offers viable
answers to the question of how.”
To learn more about Sandvine and its products, visit the CableNET booth
at The Cable Show and to catch more of the CIO debate and Don Bowman visit Keeping Tabs: Measurement and Benchmarking IPv6 panel produced with Comcast Cable and Time Warner Cable.
ABOUT SANDVINE
Sandvine’s network policy control solutions focus on protecting and
improving the quality of experience on the Internet. Our award-winning
network policy control equipment and software helps fixed and wireless
and mobile operators better understand network traffic, manage network
congestion, create new services and revenues, mitigate traffic that is
malicious or undesirable to subscribers, deliver QoS-prioritized
multimedia services and increase subscriber satisfaction. With over 200
service provider customers in over 85 countries, serving hundreds of
millions of broadband and mobile data subscribers, Sandvine is
enhancing the Internet experience worldwide. For more information,
please visit: www.sandvine.com.
FORWARD-LOOKING STATEMENTS
Certain statements in this release which are not historical facts
constitute forward-looking statements or forward-looking information
within the meaning of applicable securities laws (“forward-looking
statements”) and are made pursuant to the “safe harbour” provisions of
such laws. Statements related to potential benefits of, and demand for,
Sandvine’s products are forward looking statements which are subject to
certain assumptions, risks and uncertainties that may cause the actual
results, performance or achievements of Sandvine to differ materially
from the results, performance, achievements or developments expressed
or implied by such forward-looking statements. Readers are cautioned
not to place undue reliance on such statements.
SOURCE Sandvine Incorporated
