Last updated on April 17, 2014 at 21:23 EDT

Swiss Hourglass for the Wrist

May 30, 2012

ZURICH and SÃO PAULO, May 30, 2012 /PRNewswire/ –

Time is flying faster than ever and its measurement has been reinvented. And where
else other than in the innovative land of watch-making. Now, the Swiss design masterpiece
Partime can be seen for the first time as a watch at the Designmesse Zurich. And it’s also
standing in the spotlight in Sao Paulo.

– Cross reference: Picture is available via epa european pressphoto agency and can be
downloaded free of charge at: http://www.presseportal.de/pm/104444

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At the same time as the Designmesse in Zurich, a specialist shop for unusual designer
watches will open its doors in vibrant Brazil. The focal point: Partime, the new watch
from Zurich – a unique graphical timepiece designed by Andreas Mossner. The Swiss designer
will be showing his wristwatch for the first time since Baselworld 2012 from 1 to 3 June
at the Designmesse Zurich.

Geometric version of the hourglass

The Partime timepiece simultaneously shows, like an hourglass, the elapsed time and
the proportion remaining. It cannot be compared with any other type of timepiece. No
ticking. No trickling. No blinking digits. A right angle within a circle shows the hours
horizontally and the minutes vertically. The elapsed time is the white “part” and the blue
represents the “time” remaining in the day. Minute by minute, the blue area reduces in
size until the circle is empty (white) at the end of the day. At the push of a button, the
exact time to the second can also be displayed digitally.

Large clocks in Zurich-West

Partime is at home in the trendy Zurich-West quarter, where the first large clock was
installed in 2007 in the Technopark. It was followed by the church clock at Sihlcity and
the clock on Paradeplatz. Both Swiss and foreign guests are enchanted by the other designs
that can be seen in various Zurich bars, clubs and restaurants. The design and the Partime
brand have so far been known only locally. This will soon change as the distinctive design
is now also being promoted by Zurich Tourism.

At a glance

Partime watch: stainless steel case, 45 mm. LCD display with scratch-resistant mineral
glass. Shockproof and waterproof up to 30 m. Swiss made. 740 Swiss francs

Partime Flagship Store: Technoparkstr. 1, 8005 Zuerich, Internet Shop:


Designmesse Zuerich, 1.-3. Juni 2012: Messe Zuerich, Halle 9


Art in 40 mm: Galeria Thomas Cohn, Sao Paulo http://www.thomascohn.com.br

Press contact: Andreas Mossner, Partime Advision AG, +41(0)44-445-14-55,

SOURCE Partime Advision AG

Source: PR Newswire