Last updated on April 20, 2014 at 13:20 EDT

Zebra Technologies Offers New Printer Series

June 1, 2012

BOURNE END, England, June 1, 2012 /PRNewswire/ –

ZT200(TM) Series Part of Zebra Strategy to Move Product Portfolio to One

That Offers Seamless Enterprise Experience

Zebra Technologies Corporation (NASDAQ: ZBRA), a recognised global leader in
technologies that extend real-time visibility into business operations, today announced
the release of the ZT200 printer series, a new line of printers intended for light
industrial and commercial applications. The new series offers advanced printer integration
capabilities and complete device management.

“Zebra’s ZT200 series highlights our commitment to meet the ever-changing needs of our
customers by providing solutions that will increase productivity and drive efficiency.
From the design to the features, these latest offerings address the pain points of our
customers while providing them with a reliable platform that can be updated in the field,”
said Richard Hughes-Rowlands, EMEA Product Manager, Zebra Technologies. “We are excited to
offer this series of industrial printers as they are fast, easy to use, and compatible in
a multitude of environments, including those with existing printers and systems.”

The ZT200 tabletop printers allow organisations to improve efficiency in a variety of
verticals. Some of the specific uses include:

        - Manufacturing - light work-in-process tracking, inventory management
        - Transportation & logistics - order picking and packing, shipping and
          receiving, and compliance labelling
        - Retail - warehouse logistics and back-of-store applications
        - Healthcare - specimen labelling and pharmacy labelling

“This is an exciting time for bar code printers and other AIDC technologies as new
adopters are turning to these technologies. The ZT200 answers the market need of small and
medium-sized businesses interested in these technologies to increase business
efficiencies,” said Richard Hughes-Rowlands. “We are thrilled to bring this product to
customers around the world via our strategic alliances and industry-leading channel

The new line of printers fit into customers’ existing enterprises and is durable and
able to withstand harsh environments. Also, the ZT200 series helps limit ownership costs
and maximises printer uptime because it is easy to connect to the network and maintain
without the use of tools while the intuitive user interface simplifies the user’s learning
curve for the product. In addition, the ZT200 printers address a number of customer needs
with its design, which is a smaller size to fit into crowded workspaces and which features
a bi-fold door, making it easier to change the media when the printer is used in a cramped

“Our testing of the ZT200 printer was very positive, we particularly like the size of
the new printer and the reduction in space needed to reload supplies,” said Madhav Rao,
CIO, Lulu Group, one of the largest retail chains in the Gulf region.

With more than 25 years of proven industry leadership in mission critical printing,
Zebra is now offering the ZT200 printer series globally. More information is available at


About Zebra Technologies

A global leader respected for innovation and reliability, Zebra Technologies
Corporation (NASDAQ: ZBRA) offers technologies that give a virtual voice to an
organization’s assets, people and transactions, enabling organizations to unlock greater
business value. The company’s extensive portfolio of marking and printing technologies,
including RFID and real-time location solutions, illuminates mission-critical information
to help customers take smarter business actions. For more information about Zebra’s
solutions, visit http://www.zebra.com.

SOURCE Zebra Technologies

Source: PR Newswire