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Citrus, Banana and Other Fruit Growing in Australia Industry Market Research Report Now Updated by IBISWorld

June 2, 2012

The Citrus, Banana and Other Fruit Growing industry in Australia has struggled to cope with adverse weather conditions over the past five years. Industry revenue has grown marginally over the past five years due to the devastating consequences of the millennium drought, tropical cyclones and record flooding across Australia’s eastern states. Fortunately, the industry’s diverse product range, Australia’s strategic geographic position and counter-seasonal advantage were able to prevent the industry from an overall decline over the five years through 2011-12. For these reasons, industry research firm IBISWorld has updated its report on the Citrus, Banana and Other Fruit Growing industry in Australia.

Melbourne, Australia (PRWEB) June 03, 2012

The Citrus, Banana and Other Fruit Growing industry in Australia has struggled to cope with adverse weather conditions over the past five years. Industry revenue has grown at an annualised 0.7% over the past five years due to the devastating consequences of the millennium drought, Tropical Cyclones Larry (2006) and Yasi (2011), and record flooding across Australia’s eastern states (2010-11). Fortunately, the industry’s diverse product range, Australia’s geographic position and counter-seasonal advantage were able to prevent the industry from an overall decline over the five years through 2011-12. The industry rebounded quickly after the spate of natural disasters in 2010-11. According to IBISWorld industry analyst Suzannah Rowley, “Many farmers were able to replant crops shortly after the wet weather, and bananas from cyclone hit areas began to trickle back onto supermarket shelves just six months after the industry was hit by Cyclone Yasi”. The industry also benefitted from the rise in overall fruit consumption in Australia over the past five years. These factors, combined with improved growing conditions, greater water availability and increased production, are expected to boost revenue by 10.0% in 2011-12 to total $2.12 billion.

The industry is expected to flourish over the next five years to 2016-17. Forecast factors contributing to growth are stable demand for industry products on domestic and global markets, an increase in fruit consumption expenditure, greater water availability, increasing production and growth opportunities stemming from the increasing popularity of premium organic produce. Rowley adds, “The major impediments to growth over the next five years are projected to be the risk of competing with low cost foreign imports given Australia’s obligations under World Trade Organization rules and the possibility of further extreme weather patterns given the possible onset of climate change”.

The Citrus, Banana and Other Fruit Growing industry has a low level of market share concentration compared with other sectors of the Australian economy. Like most horticultural industries, fruit growing comprises many small-size participants although concentration does vary. Chiquita dominates the blueberry segment and is also one of Australia’s largest banana growers. The almond segment is dominated by Select Harvests. However, most segments comprise a large number of small operators. The presence of many low-value establishments is partly explained by the small tracts of land required for fruit growing. Average farm and orchard sizes are increasing as rising input costs and lower returns erode profitability for small operators. The move towards large-scale production should see more corporate players enter the industry in future years.

For more information, visit IBISWorld´s Citrus, Banana and Other Fruit Growing report in Australia industry page.

Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau

IBISWorld industry Report Key Topics

This industry includes farmers that grow bananas, pineapples, citrus fruit, tree nuts and other fruit.

Industry Performance

Executive Summary

Key External Drivers

Current Performance

Industry Outlook

Industry Life Cycle

Products & Markets

Supply Chain

Products & Services

Major Markets

International Trade

Business Locations

Competitive Landscape

Market Share Concentration

Key Success Factors

Cost Structure Benchmarks

Basis of Competition

Barriers to Entry

Industry Globalisation

Major Companies

Operating Conditions

Capital Intensity

Technology & Systems

Revenue Volatility

Regulation & Policy

Industry Assistance

Key Statistics

Industry Data

Annual Change

Key Ratios

About IBISWorld Inc.

Recognised as the nation´s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9565707.htm


Source: prweb



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