Google Beefs Up Its Social Network Tools With Acquisition Of Meebo
June 5, 2012

Google Beefs Up Its Social Network Tools With Acquisition Of Meebo

Google has acquired Meebo, a chat service that has morphed into a website toolbar and ad platform for the purpose of bringing more tools to the search giant´s troubled social network Google+.

“We are always looking for better ways to help users share content and connect with others across the Web, just as they do in real life,” Google said in a statement. “With the Meebo team´s expertise in social publisher tools, we believe they will be a great fit with the Google+ team.”

Although financial terms were not disclosed, the final price was estimated to be near $100 million and layoffs within the sales and marketing arms of the company were believed to be starting already, reports Eric Eldon for Tech Crunch.

Meebo first gained traction seven years ago when it offered a simple way for users to chat across IM protocols from Yahoo, Google, Microsoft, AOL and eventually other services like Facebook. The company also found some success with a toolbar that web publishers can add to their sites. This feature included chat and sharing options, as well as ads.

“Together with Google, we´re super jazzed to roll up our sleeves and get cracking on even bigger and better ways to help users and website owners alike,” Meebo wrote in a Monday blog post.

Meebo has raised $70 million in venture capital since it was founded in 2005 by Seth Sternberg, Elaine Wherry and Sandy Jen, writes the Associated press. Sternberg, who formerly helped IBM identify acquisition targets, served as Meebo´s CEO.

Google+ has struggled to find success in its social network, attracting only 170 million users while Facebook approaches 1 billion registered members.