Siri-like Mobile E-Commerce Functionality with EasyAsk
BURLINGTON, Mass., June 6, 2012 /PRNewswire-iReach/ — The technology landscape is changing – computing devices are diverse, smart phones are ubiquitous and voice-enabled natural search is expanding and redefining smartphone functionality. Search began shifting in February 2011, when IBM‘s Watson computer won on Jeopardy! and culminated with Apple releasing Siri in the iPhone 4S on October 2011. And recently, EasyAsk, the leader in natural language technology, launched Quiri in March 2012.
Insightful companies are now leveraging natural language technology to improve e-commerce search and purchasing via smart phones today. With limited screen real estate available, the interface on mobile devices needs to be significantly different than laptops, tablets and desktops, which mandates a more intuitive interaction. Users can speak what they want, as with Apple’s Siri, Google’s Majel and Nuance’s Dragon Go!, and they expect to see accurate, tuned results immediately. One of the significant challenges is to have an e-commerce search engine that can understand the intent of the question posed to the Smartphone. That’s where EasyAsk’s Natural Language search for e-commerce comes in.
Travers Tools Company Inc., a metalworking and industrial tools supplier, recently launched its updated mobile site powered by EasyAsk. Bruce Zolot, president of Travers Tool Co., Inc. shared that “the industrial supply business is very competitive and what sets us apart is our industry knowledge and our ability to provide the right tools and parts for our customers. EasyAsk search helps us ensure that our customers find what they are looking for quickly on our site and now just as easily on our mobile site. On many smart phones, shoppers can speak what they want into the search box and see what they want immediately.”
It is imperative that e-commerce sites understand natural language requests as users increasingly search via smart phones. “Keyword-search back-ends won’t cut it,” says Craig Bassin, CEO of EasyAsk. “Even Google understands this. They’re in the process of evolving closer to natural language with semantic search. If your search box can’t understand the intent behind shoppers’ requests now, you’ll be irrelevant when that request comes from a mobile device. Mobile users can’t navigate as easily and will quickly abandon the site if it requires multiple searches. They either see it and get it, or move on. The first case results in a sale, the second a missed opportunity. That’s why EasyAsk leads the industry in customer conversion.”
Shoppers can use their iPhone 4S or Android to verbally search EasyAsk-powered sites for products today, and thanks to the natural language engine that powers EasyAsk, they’ll find exactly what they are looking for.
EasyAsk e-commerce and Siri do have a lot of similarities, but they differ greatly when it comes to the universe of information they catalogue, which affects the accuracy of results. Siri answers a wide variety of questions over a large universe of topics, acting as your personal assistant. EasyAsk understands both the intent of the search and has deep knowledge of the content and products within the e-commerce site. It is like having a highly knowledgeable, personal shopping assistant for that one store. EasyAsk’s singular ability to truly understand each e-commerce site catalog can provide more accurate, in-depth answers for that site than Siri, Majel or Go!.
For more information about EasyAsk eCommerce or its natural language technology, go to http://www.easyask.com/products/ecommerce-edition/. For a free white paper outlining five ways to increase e-commerce conversions and grow revenue, go to http://www.easyask.com/resources/site-search-navigation-and-merchandising-five-ways-to-increase-eÃ¢EUR?commerce-conversions-and-grow-revenue/.
EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language search software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in plain English and receive highly tuned results on demand. The EasyAsk eCommerce Edition uses this unique technology to deliver industry-leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising. EasyAsk Quiri & Business Edition revolutionize enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.
Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Coldwater Creek, Lands End, Lillian Vernon, Aramark, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily. For more information, please visit www.easyask.com.
Media Contact: Jon Stotts EasyAsk, 646-961-3497, firstname.lastname@example.org
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