June 7, 2012
Twitter Updates Logo, Giving ‘Larry’ The Blue Bird A Happier Look
Twitter has given its familiar blue bird logo a professional update, replacing the well-known lowercase “t” bird with a happier version shown in silhouette, the microblogging service announced on Wednesday.
The new Twitter bird resembles the older one, but appears slimmer with more of an upward tilt. The redesigned logo will no longer include any “t” or bubbled typeface “twitter” emblems, the company said.“Starting today you´ll begin to notice a simplified Twitter bird,” wrote Doug Bowman, Twitter´s Creative Director, in a posting on the company's blog.
“From now on, this bird will be the universally recognizable symbol of Twitter.”
Bowman said the new bird grew out of love for ornithology, designed within creative constraints and simple geometry.
“Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
The old twitter bird, nicknamed Larry after NBA great Larry Bird, had evolved slowly and subtly the over the years. The new bird, however, is designed to be a geometric representation of Twitter activity made from three sets of overlapping circles, “similar to how your networks, interests and ideas connect and intersect with peers and friends,” Bowman said.
The company said it would begin pushing the updated version of its logo to all official Twitter buttons beginning Wednesday. It has also updated its brand resources page to provide advertisers and partners with additional information to promote their Twitter presence.